Fresh Thyme Farmers Markets has named Zapwater Communications as its Public Relations Agency of Record. Zapwater began working with the rapidly growing healthy, organic grocery retailer in late December and will help grow the chain’s regional footprint throughout 2016.
With the recent relocation of its headquarters to Chicagoland, Fresh Thyme is the Midwest’s fastest growing retailer with scheduled openings in Nebraska, Iowa and other new markets.
“Fresh Time is a special addition to our client portfolio,” said Zapwater’s President David Zapata. “We believe strongly in the retailer’s mission and are very excited to help the Fresh Thyme Brand embed itself in the Midwestern community.”
Zapwater will provide media relations, influencer outreach, social media and marketing communications support to the Fresh Thyme team and assist in promoting the chain’s 20-plus store openings planned for 2016.