XSB Selects Kellen Communications for Website Development

XSB, Inc., of Setauket, NY, a leader in Master Data Management, has selected Kellen Communications (www.kellencommunications.com/) for website development and related communications support. Kellen's primary assignment for XSB is the development of a new responsive website designed to provide an optimal user experience on any type of web-enabled device, from PC to tablet to smartphone. Kellen is also creating the accompanying graphic interface and new SEO-enriched content for the XSB site.

"We chose Kellen because they bring not only the technical web development expertise, but they also have experienced technical writers on staff who can craft our messaging so that it is compelling and clear," said Daria Westnofske, director of operations for XSB. "Kellen's integrated approach to creating a user interface and editorial content will ensure that our tools and messages are readily available for our clients."

"We are excited to begin this partnership," said Matt Parry, director of Kellen Digital. "XSB is an innovative company and we know that we have the right experience to help them enhance their web presence and communicate the value of their database solutions."

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Alex Terry, Conversica, conversion rates, lead engagement, lead follow-ups, Marketing, marketing effort, Pr, Public relations, sales attempts, sales lead best practices, sales leads, sales teams
Two Thirds of Companies Fail to Effectively Follow Up on Inbound Sales Leads—Even the Hottest Leads Get Left Behind

Despite all that marketing effort to generate sales leads, many sales...

digital education, digital training, digital transformation, digital transformation methods, digital transformation tools, digital transitions, internal communication, IT priority, IT pros, Marketing, Pr, Public relations, SADA Systems, Tom Marek
Digital Transformation Hang-Ups: Many Are Complicated by Departmental Fears & Poor Communications/Employee Training

While digital transformation is an “extremely high” priority (49 percent) for...

communication channels, customer questions, holiday season, Marketing, Pr, Public relations, retail industry, retailer messages, Scott Brandt, social management, social media customer service, social messages, Sprout Social
1 in 3 People Buy Holiday Gifts Because of Social Media—So Why Do Brands Ignore Social Customer Service?

More Than Half of Consumers’ Social Messages Require a Brand’s Action...

Thought Leaders On Deadline
Multiple mediums of media communication symbolising multimedia with newspapers, magazines and mobile or tablet with news on screen
Know Your Audience: What Media Types Are Best for Your Brand?

By Marcus Kaulback, Media Research Analyst, Agility PR Solutions Andy Warhol...

combatting fake news, content monetization, Cxense, fake content, fake news, Marketing, media reputation, Personalization, Pr, Public relations, reader engagement, Tom Wilde, trusted brands
When Mass Media Isn’t For the Masses: Can Personalization Combat Fake News?

By Tom Wilde, Chief Product Officer, Cxense If you don’t know...

blog following, blog publishing, blog writing, Blogger, blogging strategy, Gary Dek, growing your blog, Internet marketing, Marketing, Pr, PR writing, Public relations
How to Become A Successful Blogger—It Takes More Than Great Content

By Gary Dek, Internet Marketer Every blogger’s goal is to amass...