XSB, Inc., of Setauket, NY, a leader in Master Data Management, has selected Kellen Communications (www.kellencommunications.com/) for website development and related communications support. Kellen's primary assignment for XSB is the development of a new responsive website designed to provide an optimal user experience on any type of web-enabled device, from PC to tablet to smartphone. Kellen is also creating the accompanying graphic interface and new SEO-enriched content for the XSB site.
"We chose Kellen because they bring not only the technical web development expertise, but they also have experienced technical writers on staff who can craft our messaging so that it is compelling and clear," said Daria Westnofske, director of operations for XSB. "Kellen's integrated approach to creating a user interface and editorial content will ensure that our tools and messages are readily available for our clients."
"We are excited to begin this partnership," said Matt Parry, director of Kellen Digital. "XSB is an innovative company and we know that we have the right experience to help them enhance their web presence and communicate the value of their database solutions."