Wix.com, a global web development platform, has revealed more details about the creative direction of its second Super Bowl spot that will air during CBS’ broadcast on February 7th.
Developed in collaboration with DreamWorks Animation, Wix’s #StartStunning campaign will feature characters from the upcoming movie Kung Fu Panda 3 as they seek to boost recognition for Mr. Ping’s Noodles. They embark on a series of ‘out of the box’ marketing activities but quickly realize that the key to success is to simply #StartStunning with a Wix website.
“The Super Bowl is a huge stage, and all brands play offense to score big and win viewers’ attention. Collaborating with a creative leader like DreamWorks Animation enabled us to develop a fun and effective campaign that will give us an edge come Super Bowl Sunday,” said Wix CMO Omer Shai. “Even if you’re not a Dragon Warrior, with Wix you can effectively use the web to grow your business or brand. And that all starts with a stunning website.”
The campaign rollout began with the launch of a video clip showcasing Kung Fu Panda’s Po as he takes on an extreme promotional stunt. The #StartStunning campaign’s creative materials will be gradually unveiled and available on Wix’s dedicated Super Bowl hub .In addition to the Super Bowl spot, the campaign will include exclusive made-for-web content and social media activations.
Over 76 million users worldwide benefit from Wix’s powerful website building and hosting platform, which includes unmatched design capabilities, eCommerce functionality, email marketing solutions and a variety of tailored online products for specific business verticals. For its sophomore Super Bowl appearance, the company plans to deliver an entertaining and memorable campaign that will further its brand awareness.