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WE Communications Named AOR for iRobot

WE Communications announced it has won the global iRobot pitch. WE will be agency of record for corporate, consumer product and executive communications in North America and China initially, with support expanding to EMEA in 2018.

Support will include press for consumer products, including the Roomba vacuum and Braava family of mopping robots, and iRobot corporate. With a budget in the low seven figures, work will be supported at WE across multiple offices and in at least seven countries.

The global pitch was run by Charlie Vaida, Senior Manager, Corporate Communications, iRobot, and it spanned three months, from August to October, and included two competitive rounds: the first was submitting and answering the initial RFP with ideas and a strategic proposal; the second was presenting it live in the US and in China.

Three agencies were invited to the live presentation, final round in late September. At WE, the pitch was co-led by Alison Palmer, Head of Strategy and Planning International out of London and Alyssa Garnick, Managing Director out of New York. Alyssa will continue as the global account out of WE-NY, reporting into Matthew Lloyd, Senior Director of Corporate Communications at iRobot, and his full team.

Work starts Nov 1 in the US and China, EMEA starts in 2018. WE Communications already works with iRobot to support their consumer products on social media in multiple markets across Europe.

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