The Value Of Public Relations — 10 Tips

By Ronn Torossian, CEO, 5WPR

Owning a Public Relations Agency, I am constantly selling something. Throughout my book "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations", I outline multiple public relations thoughts & tips on how to best utilize PR. Here are 10 tips:

  • Politicians need 51 percent of the population to succeed – businesses can win without a majority.
  • The gift social media has given PR is the ability to have friendly, even intimate-feeling conversations with customers.
  • New and "pop up" customers should often be considered a godsend to a business.
  • PR can be an organic and natural result of customer loyalty and affection — when you speak to a customer with products and in language they love, they’ll do PR groundwork for you.
  • PR has to be part of the innovation process; from conception to execution, PR efforts can gauge public perceptions, reactions, and results.
  • Reactive, rapid response means inserting yourself or a client into the news cycle as an expert, competitor, or commentator with something to add to an already existing and time sensitive story.
  • Being an informed source has also got to be one of the cheapest and most effective ways to build credibility, drive sales, and engage the press in a positive way.
  • Giving away something of value — knowledge you possess — gives people a reason to return to you when they need more advice, and eventually they will return to you to buy whatever it is you’re selling.
  • Social media should be used on a daily basis, and in a positive way.
  • Don’t voluntarily join conversations that may detract from your brand.

Of course this ties to the definition of public relations and I define great Public Relations as:

  • Helps make the impersonal personal.
  • Bridges divides.
  • Creates excitement and builds equity for businesses, personalities, politicians, and others.
  • Manages crises and catastrophes.
  • About telling stories, having conversations, and making impressions.
  • Needed by any business — or anyone with a pulse, for that matter.

Ronn Torossian is CEO of 5WPR, a top 25 US PR Agency.

PR Biz Update PR Agency News PR People Marketing Trends
Republicans x Democrats
Media and Political PR: Republicans Seek Sports-Centric Entertainment, Democrats Gravitate to Genre Variety

In our ongoing coverage of media and entertainment preferences of political...

A business network of successful executives in silhouettes at sunset on an ocean.
Talent Management: Despite Acknowledging the Upsides, Many Companies Are Missing Out On the Benefits of Job Rotation

In the quest to develop and retain staff, finance executives recognize...

Do you know your customers? Typical marketing question.
The Future of Market Research: Study Examines Harvesting & Applying Real-World Consumer Market Insights

Social Media Serves as a Direct and Unfiltered Focus Group for...

Thought Leaders On Deadline
Cognito, communications networking, Marketing, networking connections, networking event, networking insights, networking tips, Pr, PR networking, Public relations, Tara Lepelletier
8 Tips for Effectively Working Your Next Networking Event

By Tara Lepelletier, Business Development, Cognito Almost once a week, I...

article categorization, Chantelle Brule, content tagging, content trends, Data analysis, data analysis software, identifying trends, Marketing, media analysis, Media monitoring, MediaMiser, MediaMiser Enterprise, Pr, Public relations, tagging, tagging system
Tagging for Newbies: How to Tag Content for Media Monitoring and Analysis

By Chantelle Brule, Data Analyst, MediaMiser So you want to know...

Abhyudaya Tripathi, buyer’s journey, buyer-centric content, content creation, Content Engagement, Content marketing, content value, Marketing, marketing content, Pr, Public relations, ResultFirst-SEO Services Company
How to Create Buyer-Centric Content that Delivers Real Value

By Abhyudaya Tripathi, Associate Director, ResultFirst-SEO Services Company “Is there anything...