The Value Of Public Relations — 10 Tips

By Ronn Torossian, CEO, 5WPR

Owning a Public Relations Agency, I am constantly selling something. Throughout my book "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations", I outline multiple public relations thoughts & tips on how to best utilize PR. Here are 10 tips:

  • Politicians need 51 percent of the population to succeed – businesses can win without a majority.
  • The gift social media has given PR is the ability to have friendly, even intimate-feeling conversations with customers.
  • New and "pop up" customers should often be considered a godsend to a business.
  • PR can be an organic and natural result of customer loyalty and affection — when you speak to a customer with products and in language they love, they’ll do PR groundwork for you.
  • PR has to be part of the innovation process; from conception to execution, PR efforts can gauge public perceptions, reactions, and results.
  • Reactive, rapid response means inserting yourself or a client into the news cycle as an expert, competitor, or commentator with something to add to an already existing and time sensitive story.
  • Being an informed source has also got to be one of the cheapest and most effective ways to build credibility, drive sales, and engage the press in a positive way.
  • Giving away something of value — knowledge you possess — gives people a reason to return to you when they need more advice, and eventually they will return to you to buy whatever it is you’re selling.
  • Social media should be used on a daily basis, and in a positive way.
  • Don’t voluntarily join conversations that may detract from your brand.

Of course this ties to the definition of public relations and I define great Public Relations as:

  • Helps make the impersonal personal.
  • Bridges divides.
  • Creates excitement and builds equity for businesses, personalities, politicians, and others.
  • Manages crises and catastrophes.
  • About telling stories, having conversations, and making impressions.
  • Needed by any business — or anyone with a pulse, for that matter.

Ronn Torossian is CEO of 5WPR, a top 25 US PR Agency.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
APCO Worldwide, association communications, association efficacy, association influence, association sophistication, effective associations, Marketing, Pr, public policy advocate, Public relations, TradeMarks Study, Washington influence
New APCO Trademarks Study Shows How Associations Are Successfully Exerting Influence in Washington Today

APCO Worldwide recently released the third update to its annual TradeMarks...

employee connectivity, employee data usage, IPass, Marketing, mobile connectivity, mobile professionals, mobile workforce, Patricia Hume, Pr, Public relations, remote employees, Rethink Technology Research, working on the go
The True Cost of a Mobile Workforce: Companies Spend Nearly $3B Annually on Mobile Connectivity for Employees

North American and European businesses are incurring costs of at least...

Advertising account executive, career planning, CareerCast, comms careers, glamorous professions, high turnover professions, Marketing, overrated professions, Pr, PR executive, Public relations, stressful jobs, underrated professions
Communications Shakedown: PR Exec & Ad Account Exec Among Most Overrated Jobs, Says New Study

Overrated Occupations Are Highly Stressful, with High Turnover Rates When it...

Thought Leaders On Deadline
data science, Marketing, Marketing Evolution, marketing industry, marketing qualifications, marketing skills, Pr, Public relations, Ryan McCready, skills gap, Venngage
Marketing Skills 2016: Are You Qualified to Be Hired?

By Ryan McCready, Data Scientist, Venngage If you were looking for...

Alexa Lemzy, brand marketing, Email marketing, Marketing, marketing budgets, marketing channels, marketing priorities, mobile integration, Mobile marketing, Pr, Public relations, SMS marketing, text marketing, TextMagic
Marketers Need to Make SMS and Email Play Nice Together—Here’s Why And How

By Alexa Lemzy, Customer Support & Content Manager, TextMagic Mobile is...

client relationships, communications messaging, communications relationships, Gotham PR, internal relationships, Lindsay Cosner, Marketing, Pr, PR ingenuity, Public relations, startup communications
The Two Pillars of Successful Startup Communications

By Lindsay Cosner, Account Supervisor, Gotham PR One might say we...