Valencia Joins Porter Novelli as SVP, Multicultural Communications

Porter Novelli (www.porternovelli.com) announced that Diana Valencia has joined the company as senior vice president, multicultural communications. In leading this practice, Valencia will oversee client programming designed to reach all demographic segments under the multicultural umbrella.

"Diana's career-long focus on multicultural markets, coupled with her extensive experience in mobile and digital, will be of tremendous value for clients as they create and nurture relationships with these extremely brand-loyal audiences," said Darlàn Monterisi, executive vice president, managing director of Porter Novelli's New York office, to whom Valencia will report. "Diana brings to Porter Novelli impressive expertise, a strong track record of driving growth and a collaborative work style. We are excited about where she will take our multicultural practice in the future."

Valencia spent nearly five years with Univision Interactive Media in New York, most recently as senior director, mobile sales development, leading strategic operations for the discipline. Before that she was director, mobile content & services for Univision and, prior to that, spent just over three years with Verizon Wireless, as multicultural marketing/segmentation manager.

"I am absolutely delighted to join Porter Novelli, a company whose commitment to and deep understanding of the multicultural market is truly inspiring," said Valencia. "I'm excited to work with a team of award-winning professionals with a palpable passion for driving business success greater than their clients expect."

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Data Integration on the Mechanism of Metal Gears in the design of information related to business technology
Data Integration Challenge: The Real Barriers and Opportunities Presented by the Industrial Internet of Things

Data intelligence platform developer Bit Stew Systems recently released the findings...

Group of young business people in smart casual wear looking bored while sitting together at the table and looking away
The Failure of Corporate Meeting Culture: New Report Highlights the Key Reasons, Costs and Employee Impact

Corporate meetings are ineffective for three key reasons—insufficient preparation, outdated conference...

Billie Jean King Leadership Initiative, business transformation, Deloitte, Marketing, Millennial Majority, millennial workforce, Millennials in leadership roles, Pr, Public relations, purpose-driven culture, workforce majority, workplace culture
A New Era Begins: The Millennial Majority Has Arrived—They're Moving into Leadership & Driving Transformation

Gen Y’s’ Purpose-Driven Work Ethic Is Changing the Way Business Gets...

Thought Leaders On Deadline
client relationships, communications messaging, communications relationships, Gotham PR, internal relationships, Lindsay Cosner, Marketing, Pr, PR ingenuity, Public relations, startup communications
The Two Pillars of Successful Startup Communications

By Lindsay Cosner, Account Supervisor, Gotham PR One might say we...

business pain points, campaign budget, client differentiation, client relationships, Marketing, MediaMiser, Pr, PR client, PR process, PR pros, project budget, project deadlines, Public relations, Target audience, Whitney Zelmer
8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter You’ve reached...

ginny-brocker
Navigating the Polarizing World of Influencer Marketing

By Ginny Brocker, PR and Social Media Account Manager, Hiebing Influencer...