Diffusion, an international integrated communications agency, has been appointed by USA TODAY NETWORK, which is part of Gannett Co., Inc. and comprises USA TODAY and 109 local media brands including Arizona Republic and Indianapolis Star, as its public relations agency. Diffusion will support the network across a range of corporate and consumer initiatives to directly impact perception, growth and readership.
Diffusion will promote USA TODAY NETWORK’s continuously evolving and innovative approach to applied technologies for reporting and storytelling, such as virtual reality, as well as showcasing the network’s vast footprint across the country as a mainstay media brand with deep, local community ties. Through a set of tailored activations, the overall campaign will target C-suite executives, millennials and a general US population to impact readership while promoting corporate communications to target technology, advertising and media influencers.
An integrated media company, the USA TODAY NETWORK is fueled by award-winning news organizations and journalists across the country. The network employs more than 3,800 journalists with a net unique monthly visitor count of more than 100 million and more than 1.5 billion monthly page views.
Amber Allman, Vice President of Corporate Events and Communications at Gannett, commented: “The USA TODAY NETWORK is continuing its transformation and Diffusion has demonstrated a strong command of creativity, as well as accountability of results, and we’re eager to work together moving forward.”
Ivan Ristic, President of Diffusion, commented: “The media industry today is fragmented, with traditional outlets and media startups constantly fighting for attention through cutting-edge technology innovation such as virtual reality. Our efforts will leverage the USA TODAY NETWORK’s reach and willingness to explore new ideas, promoting it as a brand at the forefront of using emerging technology to enhance and reimagine news and storytelling in America.”