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Two Minnesota “Giants” Retain Clarity Coverdale Fury for Destination and Health and Wellness Marketing

Destination Medical Center Economic Development Agency (DMC EDA) and Minnesota Department of Employment and Economic Development (DEED) recently chose separately to work with Clarity Coverdale Fury for support in their economic initiatives of their respective destinations; DMC EDA of Rochester, Minnesota as “the world’s premier destination for health and wellness” and DEED of the State of Minnesota as the best place to do business in the country.

“We are thrilled to partner with two of the most influential leaders in Minnesota to help develop their respective destinations,” said Rob Rankin, President of Clarity Coverdale Fury. “We have deep expertise in and passion for helping our clients reach and exceed goals that ultimately increase the health and wellness of their constituencies and economic health of their communities.”

Clarity Coverdale Fury also recently supported the marketing efforts of MNsure, Minnesota’s Health Exchange. MNsure exceeded its open enrollment goal in private plans with the highest percentage of new enrollments in the nation.

“The number of Conscious Consumers is huge and shouldn’t be ignored,” said Molly Hull, Clarity Coverdale Fury Director of Brand Development. “Conscious Consumers consider issues of health and wellness, social causes and the environment when they make decisions. We show organizations how to find a connection with their constituencies that support those objectives while also promoting the overarching goals of the organization.”

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