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TrizCom Signs HipLogiq

Dallas-based PR firm TrizCom (www.trizcom.com) has added marketing software start-up HipLogiq and its social media software products, SocialCompass and SocialCentiv, to its client roster. The firm will represent and position the company's expertise in social media marketing as well as promote new products as they are launched. Several products are expected later this year.

"Our growing company is making a huge impact in a very crowded software market," says Bernard Perrine, co-founder and CEO of HipLogiq. "It's critical that business owners understand how we're different and what we can do to help them grow their customer base and impact their revenue stream. Our new relationship with TrizCom is a critical cornerstone in our efforts to do just that—tell our story, offer business owners an important competitive advantage, and raise awareness and interest in the products we offer."

"We look forward to providing HipLogiq the level of service and the expertise that their customers expect from them," says Jo Trizila, CEO of TrizCom. "It's very exciting for us to be working with software on the cutting edge of the industry we operate in! In fact, we use SocialCentiv for our own marketing and know what a great product it is. Additionally, both of our companies are small, women-owned businesses which make for a great match!"

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