Transformance, Inc., formerly Consumer Credit Counseling Service (CCCS) of Greater Dallas, has named TrizCom Public Relations as its agency of record. Effective immediately, TrizCom PR will handle all public relations initiatives including media outreach campaigns. Transformance is a full-service credit counseling and financial literacy nonprofit, headquartered in Dallas.
In bringing TrizCom PR on board, Transformance seeks to expand its messaging to a wider audience. Efforts will include its traditional crisis counseling and instructor-led educational offerings while also launching a portfolio of multiplatform, e-learning offerings designed to promote financial resiliency and wealth accumulation through informed decision making and long-term behavior modification. The Transformance suite of financial learning products, including e-learning, is designed to have a sustainable, measurable impact with the potential to reach 10 million consumers.
“With over 40 years of assisting consumers in North Texas, we’ve rebranded as Transformance and are ready to take our expanded outreach programs to a much wider audience. With the amount of media contacts and campaign experience that TrizCom brings to the table, they seem well-suited to help us reach that goal,” said Ken Goodgames, president and CEO of Transformance.
Founder and CEO of TrizCom PR, Jo Trizila, adds, “We are ready to begin sharing the wealth of information Transformance has to the media and public. To represent a company with as rich a history as Transformance is an honor. TrizCom is well-versed in the nonprofit side of corporate communications, and we look forward to expanding awareness and consideration of their cutting-edge outreach programs to key audiences.”