The O’Hara Project has been appointed Public Relations Agency of Record for Hoboken Farms, whose roots began and continue with operating in 30 weekly farmers markets across New Jersey, is now also available on local grocery store shelves.
“We are delighted to add Hoboken Farms to our client list – and dinner table,” said Katherine O’Hara, Founder and President of The O’Hara Project. “Our experience working with specialty food brands and Hoboken Farms’ great-tasting, locally crafted sauce was a natural pairing. They are authentically meeting the rising demand for farmer’s market fresh, locally crafted products – and we’re excited to share their story.”
The O’Hara Project, a Morristown-based agency that specializes in marketing, ideation and public relations, will focus on earned media placements for Hoboken Farms to raise consumer awareness and support retail distribution.