Boston-based public relations and events management firm The Castle Group announced that Carole McFall has joined as vice president of public relations. McFall supports clients across industries, including education and healthcare. She is also a senior leader for Castle’s strategic communications and crisis practices.
Prior to joining Castle, McFall was associate vice president of communications at Emerson College, where for seven years she led regional and national communications strategies to support enrollment, development, branding and presidential transitions. Before that, she oversaw marketing and media relations for WGBH’s national public television programs “NOVA” and “NOVA scienceNOW.” Prior to that, McFall was the director of media relations at the Museum of Science, Boston where for 10 years she planned and executed national and regional media relations campaigns for all of the Museum’s exhibitions, films and programs.
“Carole and I have worked together both at another agency years ago and in a client-agency relationship. Having her join the team is seamless and I couldn’t be happier,” said Sandy Lish, Castle principal and co-founder. “She shares our strategic approach to superior client service and results, strong relationship building skills and a scrappy outlook. Carole’s a tremendous asset to our higher education and crisis practices, particularly given her more than 20 years of industry experience.”
“I’m delighted to join Castle and its team of talented, resourceful and smart communicators,” said McFall. “I’m a naturally curious person, so I’m excited to work across a variety of industries to help our clients achieve strategic success.”