The Blueshirt Group (www.blueshirtgroup.com), an investor relations and media relations firm, announced that Sarah Segal has joined Blueshirt as Director, Media Relations and Corporate Marketing.
Segal joins Blueshirt with an extensive communications background working in and with the media. Segal brings new capabilities to Blueshirt’s seasoned media relations group including her experience as a reporter, corporate marketing and content development. Segal began her communications career in journalism producing for 20th Century with Mike Wallace and the award winning NBC News Special Reports in New York and was an on-camera TV reporter for stations in New York and California. Prior to Blueshirt, she served as Director of Corporate Communications for Blueshirt client CafePress Inc.
“Media relations services are a strategic complement to our investor relations capabilities and we are pleased to have Sarah join our expanding media and corporate marketing practice,” said Alex Wellins, Blueshirt co-founder and managing director. “I am confident that her experience leading communications programs for both public and private companies along with her journalism background will bring great added value to our clients.”
“I am delighted to join a media team that does not waver from its founding principles of strategic placement for positive, impactful coverage,” commented Segal. “I also look forward to adding content creation and corporate marketing capabilities to Blueshirt’s offerings.”