Teens' Enthusiasm for Facebook Waning, New Pew Center/Harvard Study Shows: Leading Social Site Considered “Old-School” by Younger Crowd—But Teen Twitter Engagement Keeps Booming

For today’s teens, Facebook is becoming yesterday’s news—the younger crowd is increasingly flocking to different social media sites and spending less time on the social giant in order to to avoid their parents and "other adults," as well as rampant "oversharing," according to a new Pew Center/Harvard University study. But not all first-generation social sites are suffering from "old-school syndrome"—nearly a quarter of teens now use Twitter to catch up with friends and keep track of celebrities, indicating a big jump in usage.

One in four online teens use Twitter, up from 16% in 2011, according to a survey by the Pew Research Center and the Berkman Center for Internet & Society at Harvard University. That’s higher than the 16% of online adults who now use Twitter, the LA Times reports.

Teens are increasingly turning to Twitter, mobile photo-sharing service Instagram and social blogging service Tumblr, which was acquired by Yahoo this week for $1.1 billion, as they express "waning enthusiasm" for Facebook, the survey found, reports Times writer Jessica Guynn.

Teens are posting more and more personal information on social media. The survey found that teens are more likely than they were even a few years ago to post photographs, their hometown, name of their school, email address and mobile phone number. On Facebook, 6 of 10 teens say they use restrictive privacy settings to be sure their posts are seen only by their friends. An additional 25% allow posts to be seen by friends of friends. On Twitter, a quarter of teens post updates privately to friends. Part of the appeal of Twitter is that teens don’t have to use their real names so they don’t have to worry about updates turning up in Google searches or being discovered by parents, the article reports.

Nevertheless, Facebook remains the go-to social network for teens, with 94% of online teens saying they have a profile on Facebook and 81% saying it is the social network they use most often. Seven percent of online teens say they use Twitter most often, while 3% say they use Instagram most often and 1% say Tumblr, according to the study.

One thing teens are not worried about—being targeted by online marketers and data brokers. Just 9% of teens said they were concerned about how their information is being collected. Nearly half of parents said they were concerned, the Times reports.

PR Biz Update PR Agency News PR People Marketing Trends
TV
TV Trends: Millennials Stream More than Half of Their TV, And Are More Likely to Turn to Netflix for TV than a Live Broadcast

Streaming is the new normal for Millennials, according to the State of...

Young Businessman Videoconferencing With Colleagues On Computer
Workplace Trends: Virtual Teams Are Falling Short of Their Potential—Half of Team Members Feel Their Leaders Aren't Prepared

In today’s complex global environment, it’s hard to imagine work without...

brand attachments, brand bonding, brand choices, brand intimacy, brand preference, brand relationship, intimate brands, Marketing, Marketing strategy, MBLM, Pr, Public relations, Rina Plapler
Mother’s Day PR: MBLM Reveals Women Connect with a Broad and More Mature Staple of Brands than Men

Apple Tops Rankings for Women, Followed by Disney and Amazon Women...

Thought Leaders On Deadline
anticipation marketing, audience engagement, Birds of Paradise Public Relations, Carnival, increased exposure, Marketing, Marketing strategy, marketing suspense, Pr, Public relations, Ruthie A. Thomas
Carnival In the Caribbean: A Lesson in Anticipation Marketing 

By Ruthie A. Thomas, Founder & CEO, Birds of Paradise Public...

branding efforts, branding strategy, Instagram branding, Instagram marketing, Instagram PR, Lisa Georges, Marketing, marketing efforts, MediaMiser, Pr, PR efforts, Public relations, user engagement
4 Ways Instagram Can Amplify Your PR and Branding Efforts

By Lisa Georges, Marketing Director, MediaMiser Instagram is certainly not the...

consumer-centric, Haro, John McCartney, Marketing, Peter Shankman, Pr, PR evolution, PR pet peeves, PR transparency, PR trends, PRSA SF, Public relations, The Geek Factory, Wise Public Relations
PR’s Consumer-Centric Evolution: A Q&A with HARO Founder Peter Shankman

By John McCartney, Managing Director, Wise Public Relations Peter Shankman, best...