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Ad Science: Nielsen Study Underscores Value of Lifestyle TV Programming for Marketers, Showing It Generates Higher Ad Engagement

A new study reveals that advertisements seen in lifestyle television programming...

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Retail Marketing Shift: Consumers No Longer Willing to Pay Full Price as Deep Discounts Influence Consumer Behavior

Seventy-six percent of Baby Boomers will not pay full price when...

Fake News US Concept: Newspaper Front Page, 3d illustration on wood
A Real Plague: Weber Study Finds 82 Percent of Americans Express Concern About the Impact of Fake News

71% of American Public Says Fake News Contributes to Incivility, Study...

Thought Leaders On Deadline
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Video Marketing Perspectives: How to Effectively Use Pattern Interrupt Elements to Shake Things Up in Your Videos

By Andrea Kalli, Video Designer, Editor and Marketer Have you ever caught...

Corrie Westmoreland-Vairo
Social: It’s #Personal—What Millennials Want Brands to Know About Social Advertising

By Corrie Westmoreland-Vairo, Director of Accounts, Fell Swoop Social marketing is...

Jon Bloom
Transparent Communications in the Trust Economy, Part 2—Putting a Plan Into Action

By Jonathan Bloom, CEO and Founding Partner, McGrath/Power Public Relations In part...