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10 Methods to Measure the Impact of PR Campaigns

By Taral Patel, PR Executive, PRmention Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign …

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business strategy, Attract, Convert, Retain
New Insights on Customer Renewal Messaging: Research Points to Two Critical Tactics That Marketers Must Master

New research from messaging content and skills training firm Corporate Visions...

frightened worker under a feet of a huge businessman
Workplace Communication and Diplomacy: New Study Pinpoints the Skills Workers Say Managers Need to Improve Most

Strong communication skills are necessary at every career stage, and especially...

Nordstrom store
Fashion PR: Thanks to Top-Shelf Customer Service, Nordstrom Is the Nation’s Favorite Fashion Retailer

90% of Customers Who Were Assisted by a Sales Associate Bought...

Thought Leaders On Deadline
Heather Caufield
“Up to My Eyeballs in Trump”—4 Media Relations Tips in the Era of the New President

By Heather Caufield, Manager, Client Services, CooperKatz & Co. The inauguration...

Mark Simon
PR Best Practices: 5 Ways to Communicate Smarter in 2017

By Mark Simon, Managing Director of North American and Toluna Digital,...

Steve Beale
Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One—or Pointing a New One Out

By Steve Beale, Daily ‘Dog Media News Editor and Inside Health Media Editor...

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