price transparency

Brand loyalty, customer loyalty, engagement programs, fading loyalty, Howard Schneider, Kobie Marketing, luxury marketing, luxury PR, Marketing, Neiman Marcus, Pr, price transparency, Public relations

Three Tips for Keeping Luxury Shoppers Loyal

By Howard Schneider, Senior Consultant, Kobie Marketing When Neiman Marcus shared its Q3 earnings report last month, the luxury retailer announced that year-over-year same-store sales fell 8 percent in the quarter. One cause, according to the company’s CEO: fading customer loyalty. The …

Retail PR Tech and the Impact of Constantly Changing Prices: Retailers Feel Forced to Respond to Online Dynamic Pricing Practices

As convenience-minded digital e-tailers battle more personalized brick-and-mortar shops for customer engagement and loyalty, new research from industry analyst firm Retail Systems Research (RSR) shows that physical retailers are continuing to struggle with both consumer price sensitivity and price transparency, particularly as their …

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