luxury PR

Brand loyalty, customer loyalty, engagement programs, fading loyalty, Howard Schneider, Kobie Marketing, luxury marketing, luxury PR, Marketing, Neiman Marcus, Pr, price transparency, Public relations

Three Tips for Keeping Luxury Shoppers Loyal

By Howard Schneider, Senior Consultant, Kobie Marketing When Neiman Marcus shared its Q3 earnings report last month, the luxury retailer announced that year-over-year same-store sales fell 8 percent in the quarter. One cause, according to the company’s CEO: fading customer loyalty. The …

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How to Become a Big Data Analyst: Higher Visibility Research Examines Importance of Analysis—and How You Can Become a Master

By definition, data and information are two very different things. Data...

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State of Workplace Communications: Companies Struggle to Reach Employees in Today’s Disconnected, Widely Distributed Workforce

Company communications platform Dynamic Signal recently released The State of Workplace...

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Is Voice Technology the New SEO? Research Shows Tool Drives Greater Emotional Connection with Brands

Brands Must Tap Consumers’ Desire for Intimate Relationships with Voice Assistants According...

Emma Rennell
Global PR: China’s Top Tech Media Weigh In on Opportunities in the Technology Sector

By Emma Rennell, Senior Account Executive, Racepoint Global The past several...

Hanna Fritzinger
Taking Advantage of Micro-Moments with Affiliate Marketing

By Hanna Fritzinger, Head of Marketing, VigLink Moment marketing is nothing...

Larry Alton
Life After Social: Study Proves Brand Building Must Happen Outside of Facebook

By Larry Alton, Freelance Writer As a marketing professional, it’s easy to...