luxury marketing

Brand loyalty, customer loyalty, engagement programs, fading loyalty, Howard Schneider, Kobie Marketing, luxury marketing, luxury PR, Marketing, Neiman Marcus, Pr, price transparency, Public relations

Three Tips for Keeping Luxury Shoppers Loyal

By Howard Schneider, Senior Consultant, Kobie Marketing When Neiman Marcus shared its Q3 earnings report last month, the luxury retailer announced that year-over-year same-store sales fell 8 percent in the quarter. One cause, according to the company’s CEO: fading customer loyalty. The …

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2017 in PR, analytics platforms, data-infused PR, InkHouse, Marketing, Pr, PR audio, PR storytelling, PR trends, Public relations, quality journalism, Samantha McGarry
Three More PR Trends to Watch in 2017

By Samantha McGarry, Senior Vice President, InkHouse One of the things...

2017 PR trends, fake news, influencers, Marketing, marketing campaigns, Maura FitzGerald, Pr, PR civility, PR content, PR predictions, PR video, Public relations, Version 2.0 Communications
PR Predictions (and a Plea) for 2017

By Maura FitzGerald, Co-Founder and Partner, Version 2.0 Communications The pundits...

2017 trends, chatbots, digital disruption, engagement technologies, immersion tech, insight technologies, Liane O’Neill, Marketing, Pr, PR trends, Public relations, support technologies, tech PR, Telehealth, The Abbi Agency
Tech PR Trends on the Horizon—What to Expect in 2017

By Liane O’Neill, Junior Account Executive, The Abbi Agency Self-driving cars...