luxury marketing

Brand loyalty, customer loyalty, engagement programs, fading loyalty, Howard Schneider, Kobie Marketing, luxury marketing, luxury PR, Marketing, Neiman Marcus, Pr, price transparency, Public relations

Three Tips for Keeping Luxury Shoppers Loyal

By Howard Schneider, Senior Consultant, Kobie Marketing When Neiman Marcus shared its Q3 earnings report last month, the luxury retailer announced that year-over-year same-store sales fell 8 percent in the quarter. One cause, according to the company’s CEO: fading customer loyalty. The …

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Pr, Marketing, Public relations, Super Bowl, PR industry, PR agency, PR leadership, PR team, Goodman Media, comms lessons, PR MVP, PR coaching, PR rookie
Super Bowl Comms Lessons: Putting Together an All-Star PR Team

By Goodman Media Earlier this month, we watched two standout teams—which...

Pr, Marketing, Public relations, Women in business, gender equity, women in PR, professional women, workplace diversity, Courtney Lukitsch, Gotham PR, women at work, female entrepreneurs, executive diversity
The Moment Is Now for Women in PR and Business

By Courtney Lukitsch, Founder and Principal, Gotham PR In her new...

Pr, Marketing, Public relations, Starbucks PR, Birds of Paradise Public Relations, Valeria Lacouriere, business and politics, uncomfortable bedfellows, political bias, Uber crisis
Are Business and Politics Uncomfortable Bedfellows? It Depends on Your Approach

By Valeria Lacouriere, Director of Communications, Birds of Paradise Public Relations When is...

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