luxury marketing

Brand loyalty, customer loyalty, engagement programs, fading loyalty, Howard Schneider, Kobie Marketing, luxury marketing, luxury PR, Marketing, Neiman Marcus, Pr, price transparency, Public relations

Three Tips for Keeping Luxury Shoppers Loyal

By Howard Schneider, Senior Consultant, Kobie Marketing When Neiman Marcus shared its Q3 earnings report last month, the luxury retailer announced that year-over-year same-store sales fell 8 percent in the quarter. One cause, according to the company’s CEO: fading customer loyalty. The …

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Video Marketing Perspectives: How to Effectively Use Pattern Interrupt Elements to Shake Things Up in Your Videos

By Andrea Kalli, Video Designer, Editor and Marketer Have you ever caught...

Corrie Westmoreland-Vairo
Social: It’s #Personal—What Millennials Want Brands to Know About Social Advertising

By Corrie Westmoreland-Vairo, Director of Accounts, Fell Swoop Social marketing is...

Jon Bloom
Transparent Communications in the Trust Economy, Part 2—Putting a Plan Into Action

By Jonathan Bloom, CEO and Founding Partner, McGrath/Power Public Relations In part...