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Howard Schneider

Brand loyalty, customer loyalty, engagement programs, fading loyalty, Howard Schneider, Kobie Marketing, luxury marketing, luxury PR, Marketing, Neiman Marcus, Pr, price transparency, Public relations

Three Tips for Keeping Luxury Shoppers Loyal

By Howard Schneider, Senior Consultant, Kobie Marketing When Neiman Marcus shared its Q3 earnings report last month, the luxury retailer announced that year-over-year same-store sales fell 8 percent in the quarter. One cause, according to the company’s CEO: fading customer loyalty. The …