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CMO Insights on the Journey Toward Digital Agility, Now Critical to Customer Intimacy, Competitiveness and Increasing Sales

Chief marketers have access to unprecedented degrees of customer insight that...

association marketing, association members, association membership demographics, association relevance, conference content, conference planners, content repurposing, educational content, Marketing, Pr, Public relations
Association Marketing: 45% of Association Professionals Are Not Using Their Conference Content for Other Marketing Purposes

Shifting membership demographics and the perceived ease of access to information...

Brand Obama, Brand Trump, Divided State of America, Marketing, polarizing politics, political parties, political perception, political reputation, Pr, Public relations, Reputation Institute, stakeholder measurement, Stephen Hahn-Griffiths
Political PR Pulse: Obama's Reputation Is Weak, Trump's Is Poor—and Both Parties Are Polarizing

Inauguration Day Study Analyzes “Reputationally Challenged” U.S. Politics Building on its...

Thought Leaders On Deadline
Allison Schroeder, brand assaults, brand building, Crisis communications, Marketing, Pomme Communications, Pr, Public relations, Reputation management, reputation planning
Three Easy Ways to Improve your Reputation Management Planning

Why this is so much more than crisis communications—and how you...

Amna Kirmani, consumer psychology, doing well vs. doing good, favoring the underdog, Marketing, McDonough School of Business, Pr, Public relations, Rebecca Hamiltonm Debora Thompson, Robert H. Smith School of Business
Doing Well vs. Doing Good: The Consumer Psychology Behind Favoring the Underdog

By Rebecca Hamilton & Debora Thompson, Georgetown University’s McDonough School of...

2017 communications, brand journalism, communications channels, content publishing, Earned media, Marketing, message amplification, Pr, Public relations, Scott Public Relations, SEO
Five New Recommendations for Successful Communications in 2017

By Scott Public Relations Is traditional PR dead? No, but it...