Synqera Unveils Simplate, An In-Store Retail Payment and Marketing Solution Providing Customer Intelligence for On-the-Spot Marketing — Enabling Retailers and Brands to Tap Into Billions of Dollars of Incremental Sales

Synqera (http://synqera.com/), a global technology start-up, recently launched Simplate, its in-store point-of-sale (POS) terminal that utilizes customer preferences, behavior, demographics and purchasing information in real-time to maximize each unique customer's value, to the U.S. market. Simplate is one of the first interactive POS terminals using big data to provide personalized media communications.

Simplate was created to convert the minimal 40-seconds of customer idle time at the point of payment into additional purchases, store visits and customer loyalty by intelligently engaging them with hyper-personalized loyalty deals, interactive games and incentives. The self-managed Simplate can be integrated with back-end and front-end infrastructures, such as CRM, ERP and POS systems, allowing it to provide offers based on the customer profiles and purchases, as well as store inventory, promotional offer or loyalty program offers, to name a few. It can also be utilized as a standalone device.

"Studies show that $4 billion is spent on impulse buys in-store, which provides a huge opportunity for U.S. retailers, brands and marketers," said Kirill Gorynya, Synqera CEO and founder, in a company release. "Simplate disrupts this market by enabling retailers to tap into this critical impulse moment where purchases are of a higher value can be encouraged, compared to the low-priced products strategically placed around the cash register."

Simplate's Scenario Generation Engine visualizes rich media on the POS interactive customer display for each consumer's unique order, shopping tendencies and response rate. Key features include:

  • Rich Media Display: intuitive and interactive multimedia engine creates an end user customized experience tailored to the individual buying process on an eight-inch touchscreen customer display.
  • Back-End Data Analysis: customer and regional-specific preferences and insights — gender, age, weather conditions, local events and purchase preferences, to name a few — are triggered for each consumer and used to create a scenario, which prompts the system to display appropriate messages on the interactive screen for the customer to engage.
  • Real-Time Intelligence: captures physical information, such as a smile captured via face recognition or a touch of the screen, enabling the software platform to analyze the content received to determine end user response automatically. This in turn provides feedback for enriching and optimizing existing content.
  • Interactive Tools: Near Field Communication (NFC) module, magstripe-reader, touchscreen, camera and microphone makes the system easy-to-use and allows for business-driven messages to be highlighted as appropriate to the customer.
  • Bringing Online Offline: provides online businesses with the opportunity to connect with consumers offline through virtual services and receive data in real-time buying experiences.
  • Gamification: a short game or survey enables brands to promote deals to the customer in order to upsell, cross-sell or advertise relevant products and services, as well as reward them for loyalty.

"With Simplate, we have finally married the traditional values of putting the customer first, with innovative new technologies.Our technology is the first of its kind, offering a customizable purchasing experience which was previously only available through mobile and online systems. Retailers can now offer relevant incentives at the checkout displays that will support their efforts to upsell and cross-sell products, while building customer loyalty and promote services," said Gorynya. "This has the potential to bring endless channels for additional revenue while providing the customers with an easy to use and fun buying experience."

PR Biz Update PR Agency News PR People Marketing Trends
Digital Brand Expressions, Digital marketing, Marc Engelsman, marketer benefits, Marketing, marketing compensation, marketing salaries, Pr, Public relations, search marketing, search marketing professionals, SEMPO
Industry Salary Report: New Search Marketer Survey Shows Salaries On the Rise, with Largest Growth In the 100k+ Range

Search and digital marketing nonprofit firm SEMPO recently announced the results...

attracting talent, company leadership, effective leaders, HR professionals, interview training, leadership quality, leadership training, Marketing, Pr, Public relations, succession management, Talent management, The McQuaig Institute
What’s the Connection Between Effective Leadership and Recruiting Success? Few HR Pros Believe Their Leaders Are “Very Effective”

The quality of a company’s leadership is having a big impact...

company data, Data breach, data sensitivity, data sharing, Marketing, media headlines, Peter Hart, Pr, privacy protection, privacy-protection rules, Progressive Policy Institute, Public Opinion Strategies, Public relations, retail companies
Consumers Throw Down the Privacy Gauntlet: Virtually All Want One Set of Rules Protecting Their Online Data

94 Percent of Internet Users Agree All Companies Should Follow Same...

Thought Leaders On Deadline
connected content, connected economy, content challenges, content fitness, content impact, Content marketing, creative storytellers, Mark Nardone, Marketing, modern marketer, PAN Communications, Pr, PR content, Public relations
Why Your Content is Missing the Mark in the Connected Economy—5 Key Takeaways from PAN’s 2016 Content Fitness Report

By Mark Nardone, Executive Vice President, PAN Communications Since 2014, PAN...

blaming the public, Gary Frisch, lengthy TSA screenings, Marketing, misguided messaging, Pr, PR patdown, Public relations, Swordfish Communications, TSA challenges, TSA issues
PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

By Gary Frisch, Founder and President, Swordfish Communications I don’t use...

communications preferences, four-generation workforce, Lisa Eifert, Marketing, mass notification services, multigenerational communication, multimodal messaging, One Call Now, Pr, Public relations, Send Word Now
Multigenerational Communication: Bridging the Gap Between Today’s Four-Generation Workforce

By Lisa Eifert, Director of Marketing, One Call Now While dissecting...