Mirrored Media announced the addition of Syfy to its roster across multiple marketing services. Mirrored Media will lead experiential and influencer marketing for the network’s newest show, “The Magicians.” The new show, based on Lev Grossman’s series of novels, is coming to Syfy on January 25. However, prior to that, the show is going on tour with singer/songwriter Bebe Rexha for some advanced screenings and live performances, which will include never-before-heard music. The campaign will also feature a custom on-air trailer for the show, which will publicly debut a snippet of Rexha’s newest single “No Broken Hearts.”
Mirrored Media continues to push the envelope in comprehensive experiential and digital marketing. Over the past year, the firm has worked with major clients in the space including Fullscreen, TuneCore, 20th Century Fox, Crave Online, Coach, Marriott, and more. The firm’s work with Syfy beautifully illustrates how Mirrored Media uses its music, influencer, and creative abilities to create enduring lifestyle campaigns.
“Syfy is an exciting client and has a great story to tell as an entertainment channel,” said Justin Lefkovitch, founder and CEO of Mirrored Media. “We look forward to partnering with Syfy as we help to create a new open dialogue with millennials through this unique cross promotional opportunity alongside Warner Bros Records and Bebe Rexha.”