Stars of PR PROfiles: Jamie Hall, Pascale Communications

Jamie Hall, Pascale CommunicationsJamie Hall

Sr. Account Executive, Pascale Communications

Jamie took home the Gold for 2016 Agency Professional of the Year.

Length of PR career (so far): 6 years, previous 6 were spent in marketing.

Your most memorable campaign: The FDA approval and launch of the Symfony intraocular lens—the first extended range of vision lens approved in the U.S.

Biggest complaint about social media: Too many opinionated people and not enough love and respect.

Best thing about working at your agency: The convenience of working in a virtual office alleviates other pressures and allows me to work most efficiently.

Last time you didn’t do any work all weekend: After I had my third daughter this past October, I took time off to be with her.

Most misunderstood thing about PR: That PR and advertising are the same. They aren’t!

What got you interested in a PR career? I was working in marketing prior to PR and they’re similar in a lot of ways, however I was attracted to the news aspect of it and the excitement in the hype around news.

Most interesting thing about your job: All the awesome professionals I get to work with that teach and mentor me daily

Number of meetings you were in last week: Only about 5!

Best advice to a PR student: Take the time to go to the next level, let work be your main priority when you’re young so you can soak up all the knowledge possible. Also, never stop learning new things. Communication is always evolving and it’s good to be on top of all the changing dynamics PR can offer.

Favorite way to de-stress: I’m a crossfitter, so taking an hour out of my day to hang at the gym with my great friends and get an awesome workout in

The moment you realized PR is more fun than you thought it would be: When I first started pitching story ideas to editors, I used to get SO excited when my pitches were accepted. Receiving that sense of accomplishment still fires me up and makes me proud of my ideas

Worst PR crisis in the news this year so far: Since it’s only January, I’d have to say the miss-information reported by the White House press office on the attendance at the inauguration, as it threatened the credibility of the reporters.

Brand that does the best PR/communications: Abbott Medical Optics, my client, is doing a fantastic job reaching out to Millennials and educating patients on LASIK and its benefits. LASIK took a back seat for a few years and they are making a large push to promote its safety and benefits.

Favorite non-work hobby: Crossfit & skiing

Last book you read: Love Warrior, by Glennon Doyle Melton

Cocktail of choice: Dirty Martini or a Manhattan

Your first “real” job: I washed dishes at a local restaurant by my house at 15 and got paid “under the table.” Then I moved up to answering phones at my theater school.

Childhood “dream job”: I wanted to be an actress!

Your ideal Saturday: Spending time with my three daughters and husband doing a family activity together

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