Stacks Elected Chair of IPR Measurement Commission, Launches Stacks on Research

Don W. Stacks, professor of public relations in the University of Miami School of Communication, is the newly elected chair of the Institute for Public Relations Measurement Commission (http://www.instituteforpr.org/research/commissions/measurement/). "As chair of the Measurement Commission and a Trustee of the Institute," he writes, "I will be focusing on research standards, standard-setting, best practices, and how all three contribute to an objective evaluation of how well we did what we set out to do."

Among his ambitions for the Measurement Commission in 2013 are to take a longer-range, think-tank view of the entire research process; to focus on basic research understanding and on standards for research, measurement and evaluation in practice; and to continue cutting-edge commentary and producing important white papers in the field.

Three things bug Stacks as a judge of hundreds of public relations awards entries: confusion about goals and objectives, too little knowledge of the advantages of different data-gathering methods, and the inability to first define and then evaluate success in a campaign. These points come from the first post on his new blog, Stacks on Research, Stacks on Research, published in conjunction with the Institute for Public Relations.

Through his new blog, Stacks will pursue a larger discussion of the research process. "While I will touch on different channels, which I consider the social media to be a part, my commentary will focus on the larger elements of research: basic methodology and how it should be used, appropriate measurement techniques (to include some history — contemporary measurement goes back more than 300 years), and evaluation techniques and processes. I will also comment on ethical issues in research, especially those that may end up changing professional practice."

PR Biz Update PR Agency News PR People Marketing Trends
advertising strategy, banner ad, brand impact, Bryan Melmed. ad format, Customer experience, Exponential Interactive, Interactive advertising, interactive video ad, KPIs, Marketing, Marketing strategy, Pr, pre-roll video ad, Public relations
The Critical Role Events Are Playing in Tech Content Marketing and Consumption Examined In New IDG Report

New research from enterprise technology media firm IDG Enterprise reveals the...

Alison Kay, business imperative, corporate board trends, EY, gender diversity, gender equity, gender parity, Leadership development, Marketing, Pr, progress paradox, Public relations, Randy Miller
Gender Equity Progress Paradox: 69% of Industry Leaders Believe Gender Parity Is In Reach—Despite Little Headway

The majority (69%) of industry leaders believe they will achieve gender...

reporter
Journalists Speak Out: Brand Corporate Newsrooms Are Failing to Meet Reporters’ Needs, Study Finds

Just 1 in 20 Media Scribes Say Newsrooms Are Currently Sufficient...

Thought Leaders On Deadline
Marketing, Noemi Pollack, Pollack PR Marketing Group, Pr, PR agencies, PR education, PR emerging trends, PR industry, PR professionals, Public relations, USC Annenberg PR study
Heads Up, PR Pros: Change, Adapt, Or Be Left Behind, According to the New USC Annenberg Study

By Noemi Pollack, CEO, The Pollack PR Marketing Group About a...

Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...

Bulldog Awards, Bulldog Reporter, Cause marketing, Marketing, MediaMiser, not-for-profit communicators, Pr, PR awards, Public relations, reaching influencers, story-sharing tips, Whitney Zelmer
6 Story-Sharing Tips for Not-for-Profit Communicators

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter Today’s not-for-profit...