Following a region-wide review of its public relations support, Amadeus has appointed Speyside Corporate Relations as its public relations agency for the key markets of Brazil, Argentina, Chile, Uruguay and Paraguay.
The Speyside team will provide support to Amadeus working through teams on-the-ground across the region. The principal focus will be to further enhance media relationships and increase Amadeus’ share of voice across the region.
Commenting on the appointment, Speyside CEO Ian Herbison said: “We are delighted to be working with Amadeus across the region and are excited to be representing such a dynamic and innovative company”
Andre Shirai, Director of Marketing, LATAM for Amadeus said: “Amadeus is pleased to be working with Speyside in the region; their experience, regional footprint and broad expertise in the IT/tech and travel sectors make them ideal partners. We look forward to a long and productive relationship.”