Porter Novelli (www.porternovelli.com) announced that Jesse Soleil has joined the New York office as senior vice president, digital. In his role he will be responsible for designing cross-platform digital experiences for clients across all practices.
"Jesse brings an impressive mix of strategic consulting, business building, marketing and Web development to Porter Novelli," said Darlàn Monterisi, executive vice president, managing director of Porter Novelli's New York office, and to whom Soleil will report. "He has a deep understanding of how to reach consumers in ways that are creative and compelling, and establish bonds that result in relationships greater than brands would even expect."
For the past four years, Soleil was CEO of Massiverse LLC, a boutique media entertainment company, which he founded to create cross-platform entertainment for kids. Before that, he spent nearly eight years with Scholastic, Inc., most recently as vice president, Emerging Media and Technology.
"The future of technology, indeed the future of marketing communications, is dependent upon a seamless integration of digital and real-world experiences that inspire audiences and prompt them to take action," said Soleil. "Porter Novelli truly understands this imperative, and I am delighted to join such a forward-looking team."