Soleil Joins Porter Novelli as Senior Vice President, Digital

Porter Novelli (www.porternovelli.com) announced that Jesse Soleil has joined the New York office as senior vice president, digital. In his role he will be responsible for designing cross-platform digital experiences for clients across all practices.

"Jesse brings an impressive mix of strategic consulting, business building, marketing and Web development to Porter Novelli," said Darlàn Monterisi, executive vice president, managing director of Porter Novelli's New York office, and to whom Soleil will report. "He has a deep understanding of how to reach consumers in ways that are creative and compelling, and establish bonds that result in relationships greater than brands would even expect."

For the past four years, Soleil was CEO of Massiverse LLC, a boutique media entertainment company, which he founded to create cross-platform entertainment for kids. Before that, he spent nearly eight years with Scholastic, Inc., most recently as vice president, Emerging Media and Technology.

"The future of technology, indeed the future of marketing communications, is dependent upon a seamless integration of digital and real-world experiences that inspire audiences and prompt them to take action," said Soleil. "Porter Novelli truly understands this imperative, and I am delighted to join such a forward-looking team."

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, brand promotions, Carles Bonfill, consumer participation, Easypromos, Marketing, online sweepstakes, photo contest, Pr, promotional prizes, Public relations, social media promotions, thinking beyond the brand
Thinking Beyond the Brand: New Study Reveals 93% of Respondents Say Prizes Are Important Factors in Brand Engagement

Social media promotions firm Easypromos this week announced the results of...

Bitglass, bring-your-own device, BYOD, BYOD risk-control measures, BYOD security, data leakage, data protection, device encryption, Marketing, Nat Kausik, Pr, Public relations, sensitive corporate information
Embracing BYOD: Initiative Is Supported in More Than 70% of Companies That Are Driven by Need for Increased Productivity

Data protection firm Bitglass this week released the results of its...

connected devices, consumer behavior, consumer data, Marketing, marketing challenge, Omnichannel outreach, Pr, PR challenge, programmatic marketing, Public relations, Robert Jones, Rocket Fuel, targeted ads, targeting consumers
Connected Device Ownership Presents a New Challenge for PR and Marketing Pros—Engaging Targets On the Right Device

Consumers Are Now More Willing to Trade Data for More Targeted...

Thought Leaders On Deadline
Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...

Bulldog Awards, Bulldog Reporter, Cause marketing, Marketing, MediaMiser, not-for-profit communicators, Pr, PR awards, Public relations, reaching influencers, story-sharing tips, Whitney Zelmer
6 Story-Sharing Tips for Not-for-Profit Communicators

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter Today’s not-for-profit...

2016 candidates, behavioral science, Courtney Lukitsch, Gotham PR, Marketing, Pr, PR industry, PR pros, PR science, PR trends, psychographics, Public opinion, Public relations, science research
PR, Science and Politics: How Psychographics Impact Public Relations

By Courtney Lukitsch, Founder and Principal, Gotham PR With current and...