Social Media Support Helps Reverse Komen Decision

Posted on the PR Nonsense blog on February 3rd by Erica Frank

Susan G. Komen For the Cure, the nation’s largest breast-cancer advocacy agency, has had a rough couple of days. Earlier this week, the public learned that Komen would stop awarding grants to Planned Parenthood, the largest provider of reproductive health services in America.

The backlash was unimaginable. Consumers took to every social media site to relay their displeasure – you probably saw this on your own Facebook or Twitter feed. Furthermore, 26 Democratic senators voiced their opinion to the CEO, Nancy Brinker, urging her to reconsider the cuts.

“It would be tragic if any woman — let alone thousands of women — lost access to these potentially lifesaving screenings because of a politically motivated attack,” the senators wrote.

The announcement came Tuesday when Planned Parenthood revealed that 19 of its affiliates would no longer receive grants from the foundation for breast health programs because of new criteria barring new grants to groups under local, state or federal investigations. Though Komen officials said it was not a political move, a national debate, albeit a brief couple of days, ensued.

Just this afternoon, Brinker said Komen would amend the criteria the caused the backlash.

“We will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants,” said Brinker. “We want to apologize to the American public for recent decisions that cast doubt upon our commitment to our mission of saving women’s lives.”

Brinker’s statement reiterated that Komen’s original decision was not “done for political reasons, or specifically to penalize Planned Parenthood.”

You can read more about the whole decision, controversy and reversal in this MSNBC article. It’s a fascinating example of the power of grassroots and social media. In fact, Cecile Richards, president of Planned Parenthood, even credited support on social media sites with forcing the change.

What do you think about the Komen/Planned Parenthood fiasco? Do you believe it was the power of social media that helped reverse the decision?

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Creepy female zombie typing with laptop over grunge background
Be Afraid, Be Very Afraid: New Findings from Finn Partners Identify What Scares IT Decision Makers the Most

Technology is changing at a scary pace—but what really haunts information...

Conceptual image with pencils on vintage background to stop discrimination. Six handcrafted wooden pencils arranged in a circle and the word Discrimination with red line in the middle.
Americans Think Discrimination is a Serious Problem—and Would Support More Efforts by Business to Prevent It

According to the Public Affairs Council, strong majorities of Americans are...

consumer spending, extended holiday shopping season, holiday coupons, holiday gifts, holiday season, holiday shopping, Marketing, media delivery, mobile coupons, Pr, Public relations, relevant deals, timely deals, Valassis, value-seeking consumers
Retail PR: Extended Holiday Shopping Season Plus Deal-Seeking Consumers Equals Retail Opportunities

Discounted Offers Play a Vital Role in Consumers’ Holiday Shopping Behavior...

Thought Leaders On Deadline
Business travel, event coordination, Hollywood Public Relations, Linnea Kennison, Marketing, Pr, PR jet lag, Public relations, trade show season, work-related travel
Will Work for Travel: A PR Pro’s Tips for Handling Work On the Road

By Linnea Kennison, Account Coordinator, Hollywood Public Relations As a young...

cyber attack, cybersecurity, Denial of Services, Domain name system, Dynamic Network Services, junk data, Marketing, Pr, Public relations, Solomon McCown, T.J. Winick, website attack
Cybersecurity PR: How Last Week’s Impacted Sites Should Respond

By T.J. Winick, Vice President, Solomon McCown On Friday morning, some...

Content marketing, content promotion, Earned media, engaged followers, industry leaders, influencers, Marketing, Media monitoring, Media strategy, MediaMiser, Pr, Public relations, social platforms, writing reviews
Utilizing Influencers to Move Your Content

By Research Staff, MediaMiser Influencers are more than just experts within a...