Social Governing: Twitter is the Preferred Network for Global Digital Diplomacy, New Burson Study Finds

Governments Use Twitter Most, But Have Larger Audiences on Facebook Over the past five years, Twitter has become the ultimate channel for digital diplomacy’s for world leaders and governments. It is the prime social network used by heads of state and government in 173 countries, representing 90 percent of all United Nations (UN) member states, according to Burson-Marsteller‘s latest Twiplomacy study, an annual global survey of world leaders on social media. Facebook is the second-most used social platform by world leaders, with 169 governments having set up official pages. However, leaders have on average twice as many followers on their … Continue reading Social Governing: Twitter is the Preferred Network for Global Digital Diplomacy, New Burson Study Finds