Snubbing the Media — Strategy or Revenge? Apple's Stiff-Arming Of the NY Times After Paper's Foxconn Exposé Offers a PR Lesson In Access Journalism — Gadget Giant Leaves Gray Lady Out In the Cold By Breaking News Elsewhere

Apple is in the news for reasons other than the working conditions at Foxconn — but you wouldn’t know that by reading the NY Times. For more than a week, the gadget giant has been seeding selected media outlets with early access to its next Mac operating system, dubbed Mountain Lion, and the Wall Street Journal‘s Jessica Vascellaro was recently offered a briefing by Apple marketing exec Phil Schiller and an exclusive interview with Apple CEO Tim Cook. Even Daring Fireball blogger John Gruber, who is known to write positively about Apple, described how he was summoned to a fancy hotel room in New York, given a polished one-on-one keynote presentation by Schiller, and sent home with a loaner MacBook Air pre-loaded with the new OS. "We’re starting to do things differently," Schiller told Gruber. The Times, however, got skunked — no Cook interview, no quotes that weren’t in the press release, and no call-back for Brian X. Chen, who penned the Foxconn exposé. Times all-star contributing columnist David Pogue got through to Schiller, but no regular Times journalist could make a dent. The reason for all this disrepect, the Washington Post‘s Erik Wemple speculates, was the hard-hitting Foxconn series the Times’ ran last month. Foxconn assembles roughly 40% of the world’s electronic devices, including those sold by Dells, HP and Sony — but the Times‘ series singled out Apple in way that many, including CEO Cook, thought was misleading and unfair. Was the cold shoulder the Gray Lady got this week really payback for the series? Reporters and editors at the Times seem to think so, Fortune reports.

Wemple got two quotes from the Times, one off the record, one on: "They are playing access journalism … I’ve heard it from people inside Apple: They said, look, you guys are going to get less access based on the iEconomy series," said one Times staffer anonymously. "We’re never happy with our access to Apple. We never have been. Apple is a difficult company to report on," said Damon Darlin, the paper’s tech editor, Fortune reports.

When asked how big a deal is the Journal‘s exclusive with Cook, Darlin said: "Talking to the CEO of one of the largest technology companies, the highest-valued company of the world? Yes, we would like to do that. They know that." Apple’s strategy seems to be working — Mountain Lion got an extraordinary level of press coverage, reports Fortune writer Philip Elmer-DeWitt.

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, connected interactions, Customer engagement, customer relationships, David Panek, Forbes Insights, individualized marketing, Marketing, marketing agility, Personalization, Pr, Public relations, Teradata Marketing Applications
Individualized Marketing in Focus: New Research Highlights How Marketing Agility and Brand Engagement Benefit

Teradata Marketing Applications and Forbes Insights recently announced findings from their...

24/7 email access, Accountemps, Bill Driscoll, leadership challenge, leading by example, Marketing, personal time, Pr, Public relations, summertime blues, vacation reluctance, vacation time
Summertime Blues: 41 Percent of Workers Take Fewer Vacation Days to Avoid Returning to More Work, New Study Finds

Despite bluer skies and warmer weather, some workers are feeling a...

brand reputation, Bruce Temkin, Chick-fil-A PR, Customer experience, customer loyalty, Customer service, fast food industry, Marketing, Pr, Public relations, service declines, Subway PR, Temkin Group
Chick-fil-A and Subway Earn Top Customer Experience Ratings for Fast Food Chains in New Temkin Group Rankings

Sonic Drive-In, Dairy Queen And Burger King See Largest YOY Declines ...

Thought Leaders On Deadline
blaming the public, Gary Frisch, lengthy TSA screenings, Marketing, misguided messaging, Pr, PR patdown, Public relations, Swordfish Communications, TSA challenges, TSA issues
PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

By Gary Frisch, Founder and President, Swordfish Communications I don’t use...

communications preferences, four-generation workforce, Lisa Eifert, Marketing, mass notification services, multigenerational communication, multimodal messaging, One Call Now, Pr, Public relations, Send Word Now
Multigenerational Communication: Bridging the Gap Between Today’s Four-Generation Workforce

By Lisa Eifert, Director of Marketing, One Call Now While dissecting...

content creation, Content marketing, content sharing, Inbound marketing, inbound strategy, Marketing, Marketing strategy, MediaMiser, Pr, PR and marketing, PR plan, PR pros, PR strategy, Public relations, SEO, SEO keywords, Social media, traditional PR, Whitney Zelmer
3 Ways to Incorporate Inbound Marketing Into Your PR Strategy

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter The public...