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Should Black Friday Become a National Holiday? Most Consumers Say No, but Moms and Dads Say Yes, Research Finds

Caution - Black Friday AheadDo shoppers think Black Friday should become a nationally observed holiday?

Despite 24 states already allowing their employees to take the Friday after Thanksgiving as a paid day off, a majority of those asked in a new survey from deal-hunting site FatWallet said they felt Black Friday should not become a national holiday. Only 39% of those surveyed voted to elevate Black Friday to holiday status.

In an effort to bring the Black Friday holiday to all Americans, FatWallet has commissioned a petition (hosted on Change.org) to sign and make Black Friday a U.S. national holiday. Once the petition reaches 10,000 signatures, FatWallet will send the petition to the U.S. Congress for a proposed bill to make Black Friday a National Holiday.

Age seemed to be a major determining factor in how people voted, with the “no” votes weighted more towards the older demographics. Younger voters, on the other hand, were much more likely to vote “yes.” Here are the results of the survey, broken down into five major age demographics:

Age Group Yes No
18-24 58% 42%
25-34 49% 51%
35-44 41% 59%
45-54 39% 61%
55-64 26% 74%

Income also affected how people voted. Among people 25 to 34 years old, those making more than $50,000 a year were far more likely to vote “yes” on making Black Friday a holiday than those making less.

  • 25- to 34-year-olds making more than $50K a year: 70% Yes
  • 25- to 34-year-olds making less than $50K a year: 34% Yes

However, the largest group that wants to see Black Friday become a national holiday is parents, particularly mothers. A majority of parents surveyed said “yes,” Black Friday should become a holiday. That majority grew even larger when only mothers were asked.

  • Parents: 68% Yes
  • Moms: 75% Yes

See the petition here.

Source: MarketWired; edited by Richard Carufel

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