Sharp Communications, a full-service marketing communications agency based in New York City, is opening its first regional division in West Palm Beach, Florida. Founded in 2000, Sharp is an award-winning public relations, social media, advertising and special events agency.
Recently named one of the “50 Most Powerful PR Firms in America” by the NY Observer, the agency’s Florida launch represents an exciting new chapter. While the agency represents clients around the world, they have recently seen a significant increase in clients based in or relocating to Florida. The agency recognized a tremendous business opportunity in each region of Florida, each with its own culture, and is excited to help these businesses grow and develop their own unique point of view. Sharp currently represents clients in Miami, Palm Beach, Orlando and Tallahassee, with plans to actively grow the client base throughout the Florida marketplace.
“We’re thrilled to bring our holistic, cutting-edge strategies and creativity to local and national businesses located in Florida,” said James Sharp Brodsky, founder and president of the agency. “Our West Palm Beach office is poised to provide clients with on-the-ground local insight and expertise, while leveraging our national media relationships and resources based in New York City.”
The agency currently employs 40 people with dedicated teams focusing on media relations, social media, advertising and special events. These teams work in a collaborative manner to successfully build clients’ brands and assure a consistency of message throughout all marketing touch points. Sharp’s clients include “best-in-class brands” across numerous industries, including: architecture & design; food, beverage & wellness; luxury lifestyle; the arts; financial services and philanthropy.
Nicole Janok, a Florida native and graduate of the University of Florida, will lead the Sharp West Palm Beach office. Janok spent the first four years of her career as a reporter at the Palm Beach Post. Since then, she has become a leading public relations expert, spending the past 10 years building and promoting brands in consumer goods, architecture and design. From 2011 – 2015, Janok worked at Sharp as an Account Director in New York City, and she is now re-joining Sharp to lead and build the business in Florida.
“It’s very exciting to return to Sharp and to my hometown,” said Janok, Senior Vice President and Regional Director. “We have an immensely talented group of ‘Sharpies,’ and I’m looking forward to bringing our collective expertise, strategic insight and creativity to clients in Florida.”
The new Sharp offices are located in the center of Antiques Row at 3300 South Dixie Highway, West Palm Beach, FL 33405.