Semprius Selects Arketi Group

Arketi Group (, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Semprius, an innovator in high concentration photovoltaic (HCPV) solar modules, as its PR and marketing agency of record.

"We have been extremely impressed with Arketi Group’s strategic planning and integrated approach to building PR and marketing programs that are designed to accelerate growth and generate revenue," said Joe Carr, chief executive officer of Semprius. "We are confident that Arketi’s assistance will help move our company forward in the solar energy marketplace."

With a steadily growing client base, Arketi’s Carolinas office is taking lead on this account. Arketi will lead branding initiatives and launch an aggressive PR and digital marketing effort to position Semprius as the leader in the production of high efficiency solar modules.

"Semprius has developed truly innovative technology that has attracted strategic investors such as Siemens Venture Capital, and is poised to make solar energy a leading source of renewable energy globally," said Ann Revell-Pechar, Arketi Group vice president and general manager for the Carolinas. "Semprius is a perfect example of the strong technology that continues to thrive in The Triangle. High-tech brands from emerging to established call the Carolinas home, as do we."

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