Semprius Selects Arketi Group

Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Semprius, an innovator in high concentration photovoltaic (HCPV) solar modules, as its PR and marketing agency of record.

"We have been extremely impressed with Arketi Group’s strategic planning and integrated approach to building PR and marketing programs that are designed to accelerate growth and generate revenue," said Joe Carr, chief executive officer of Semprius. "We are confident that Arketi’s assistance will help move our company forward in the solar energy marketplace."

With a steadily growing client base, Arketi’s Carolinas office is taking lead on this account. Arketi will lead branding initiatives and launch an aggressive PR and digital marketing effort to position Semprius as the leader in the production of high efficiency solar modules.

"Semprius has developed truly innovative technology that has attracted strategic investors such as Siemens Venture Capital, and is poised to make solar energy a leading source of renewable energy globally," said Ann Revell-Pechar, Arketi Group vice president and general manager for the Carolinas. "Semprius is a perfect example of the strong technology that continues to thrive in The Triangle. High-tech brands from emerging to established call the Carolinas home, as do we."

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Alex Terry, Conversica, conversion rates, lead engagement, lead follow-ups, Marketing, marketing effort, Pr, Public relations, sales attempts, sales lead best practices, sales leads, sales teams
Two Thirds of Companies Fail to Effectively Follow Up on Inbound Sales Leads—Even the Hottest Leads Get Left Behind

Despite all that marketing effort to generate sales leads, many sales...

digital education, digital training, digital transformation, digital transformation methods, digital transformation tools, digital transitions, internal communication, IT priority, IT pros, Marketing, Pr, Public relations, SADA Systems, Tom Marek
Digital Transformation Hang-Ups: Many Are Complicated by Departmental Fears & Poor Communications/Employee Training

While digital transformation is an “extremely high” priority (49 percent) for...

communication channels, customer questions, holiday season, Marketing, Pr, Public relations, retail industry, retailer messages, Scott Brandt, social management, social media customer service, social messages, Sprout Social
1 in 3 People Buy Holiday Gifts Because of Social Media—So Why Do Brands Ignore Social Customer Service?

More Than Half of Consumers’ Social Messages Require a Brand’s Action...

Thought Leaders On Deadline
Multiple mediums of media communication symbolising multimedia with newspapers, magazines and mobile or tablet with news on screen
Know Your Audience: What Media Types Are Best for Your Brand?

By Marcus Kaulback, Media Research Analyst, Agility PR Solutions Andy Warhol...

combatting fake news, content monetization, Cxense, fake content, fake news, Marketing, media reputation, Personalization, Pr, Public relations, reader engagement, Tom Wilde, trusted brands
When Mass Media Isn’t For the Masses: Can Personalization Combat Fake News?

By Tom Wilde, Chief Product Officer, Cxense If you don’t know...

blog following, blog publishing, blog writing, Blogger, blogging strategy, Gary Dek, growing your blog, Internet marketing, Marketing, Pr, PR writing, Public relations
How to Become A Successful Blogger—It Takes More Than Great Content

By Gary Dek, Internet Marketer Every blogger’s goal is to amass...