Find out about the exciting changes at Bulldog Reporter!

Bulldog Reporter has moved to a new, forever home at agilitypr.com/bulldogreporter

Our 'parents', Agility PR Solutions, decided it was time to update the ol’ dog house, and rather than undergoing a long, painful website renovation, we just moved in with them!

Don't worry - we will continue delivering the most important news and relevant opinion pieces you've come to expect from Bulldog Reporter, we've just made it easier to scan and read articles, especially on mobile devices.

And keep an eye out for our streamlined and mobile-friendly daily email - or opt for our new weekly summary!

Who says you can't teach an old dog new tricks?

Hide message

Seeing Is Believing: Visual Content Critical For Engagement in Marketing, PR and Social Media, New Matter Communications Study Reveals

Matter Communications recently conducted a survey of marketing professionals regarding the use of visual content as a tool in various marketing disciplines, including online and collateral production, social media, and public relations. The results overwhelmingly confirm the effectiveness of visual content as a key to engagement across all marketing materials.

"We're seeing in our clients' marketing and public relations programs that pictures, video and infographics are crucial to better engagement; and the results of this survey certainly underscore that point," said Scott Signore, CEO of Matter Communications, in a news release. "Brands of all flavors see higher engagement with their customers when they deploy visual content across their marketing disciplines — from social and public relations, to web site content and even static marketing materials like annual reports."

  • 95 percent believe visual content is very important for online marketing
  • 89 percent are already using or plan to use visual content in social media
  • 87 percent believe visual content is critical for traditional marketing
  • 80 percent plan to budget for production of visual content in 2013
  • 96.7 percent believe that visual content engages best on social media

According to Facebook, for example, posts on that social platform including a photo album, picture or video generate about 180 percent, 120 percent and 100 more engagement, respectively.

"Because ongoing engagement is so important for client traction, our Studio-C offering was designed to provide high-impact visual content development, integrated with exceptional public relations programs, to meet the needs highlighted in these survey findings," Signore said.

  

We have a new, forever home! Visit agilitypr.com/bulldogreporter for new stories!