Sakar International Selects Resound Marketing as PR Agency of Record

Resound Marketing announced its role as agency of record for Sakar International, Inc., a leading provider of consumer electronics and accessories since 1977. A licensor of over 40 major entertainment and corporate brands, Sakar tapped Resound late last year for public relations as well as select social media and trade show support for a number of its subsidiaries, brands, and licenses, including:

  • Public relations support for Sakar’s line of licensed kid-friendly electronics from the hottest global youth entertainment brands.
  • Public relations and social media marketing for Vivitar, a Sakar-owned brand offering fun and affordable technology for everyday use including mobile and audio accessories, action cameras, drones, smart home, and more.
  • Public relations support for select products from leading audio provider Altec Lansing, including headphones, earphones, Everything-Proof speakers, and more.

Resound’s multifaceted program for Sakar leverages the agency’s experience and contacts within consumer electronics, as well as across a broader range of relevant industries and media segments – including consumer/lifestyle, technology, business, toy/trade, parenting, and more.

“The Resound team impressed us with their long history working with top CE brands – and an enthusiasm for the space that really shines through in their approach,” said Melissa Hoistion, Director of Marketing for Sakar International, Inc. “They’ve proven to be a strong partner in keeping our brands top of mind with key audiences.”

Since kicking off with Sakar in late 2016, Resound launched immediately into a series of new product announcements and holiday gift campaigns across all brands, securing high-profile coverage with NBCNews.com, Huffington Post, Entrepreneur, ESPN Magazine, Forbes, New York Magazine, Parade, and others. This led directly into planning and support for this year’s Consumer Electronics Show in early January. Resound executed a targeted strategy of booth tours, social media engagement, and its trademark all-around media “hustle” to ensure that Sakar, Vivitar, and Altec Lansing stood apart from thousands of other exhibitors at the show. The effort resulted in dialogue and coverage with Today Show, Good Morning America, Fox News, and more.

“As an agency that has long been passionate about promoting consumer electronics, we’re especially excited to have the opportunity to partner with an industry leader like Sakar to increase visibility for its brands,” said Ilana Zalika, Co-Founder and Principal of Resound Marketing. “We’re putting our decades-long experience and best practices in this space to work in establishing a stronger-than-ever presence for Sakar, Vivitar, and Altec Lansing in the consumer market.”

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