The Bahamas International Film Festival (BIFF) announced that it has retained Rogers and Cowan (www.rogersandcowan.com) to handle all publicity for the 7th edition of the festival, taking place December 1-5, 2010. Rogers and Cowan has overseen all publicity efforts as the agency of record for the last three Festivals. The announcement was made today by BIFF Founder and Executive Director, Leslie Vanderpool and Rogers and Cowan CEO, Tom Tardio.
The successful campaigns carried out over the past four years have brought significant international awareness to the Festival and have helped solidify its place amongst the world’s most admired young festivals. Building from this foundation, Rogers and Cowan will provide strategic planning and consultation and continue to expand the Festival’s profile throughout the worldwide film community. Working closely with Leslie Vanderpool and her team, Rogers and Cowan will focus on Festival branding, media outreach and procurement, talent oversight and event management leading up to and through the 2010 Festival.
Rogers and Cowan Vice President Dennis Dembia will again handle day-to-day management of the BIFF campaign, including oversight of the press office in Nassau during the Festival. Rogers and Cowan Executive Vice President, Nikki Parker, will continue to provide strategic direction and oversee all global efforts.
Commented Vanderpool, "BIFF prides itsself on being a quality international film festival within the Bahamas, whiel also being a reference festival for the entire region. It is therefore important that we align ourselves with a leading PR firm such as Rogers and Cowan. BIFF has gained such tremendous media worldwide coverage over the years from this relationship, which is key to the growth and sustainability of the festival."
"Rogers and Cowan is honored to continue its relationship with the Bahamas International Film Festival," said Tardio. "Year after year we are seeing the Festival gain prominence and strategically manage the stature that comes with increased media attention and global awareness. This is another exciting year for BIFF and we’re embarking on a campaign that projects the energy and enthusiasm that has come to define the annual event and the wonderful country that hosts it."