Rodrigues Joins Bender/Helper Impact as VP of Entertainment Content

Bender/Helper Impact (B/HI,, an independent marketing communications and public relations firm, announced the appointment of Nicole Rodrigues as Vice President of the agency’s Entertainment Content team.

Reporting to agency EVP Shawna Lynch, Rodrigues will be responsible for generating and directing client strategies within the digital entertainment, home entertainment and consumer products industries. Prior to joining B/HI, Rodrigues led multi-practice digital teams as the Director of Digital Entertainment at Miller PR and Director of Consumer Marketing at Demand Media.

She joins B/HI with extensive knowledge and experience in bridging the gap between the technology and entertainment industries.

"Nicole’s breadth of experience executing creative communications programs, her ability to lead teams across a wide range of industries and her love for mentoring staff at all levels convinced us that she was the best candidate for the position," said Lynch.

Founding partner of B/HI, Dean Bender, added, "As the agency continues to invest in the caliber of our senior staff and provide strategic counsel to our wide range of clients, Nicole’s ability to address clients’ business challenges with creative, effective solutions will make her a valuable addition to our team."

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