Rocket Fuel, a Programmatic Marketing Platform provider, announced the appointment of Eric Duerr as the company’s Chief Marketing Officer. In this role, Duerr will be charged with overseeing all of Rocket Fuel’s marketing initiatives to drive awareness and adoption of its industry-leading technology.
Duerr is an accomplished digital marketing executive, most recently CEO of digital marketing agency Emphatic, with deep experience transforming market perceptions for some of the world’s most successful brands:
- While working with Adobe, Duerr helped define the “Marketing Cloud” category, turning Adobe Summit into the largest lead-generating digital marketing event in the US and driving predictable sales results for Adobe, year over year;
- On behalf of Microsoft, Duerr drove the creation and adoption of an operations playbook to ensure marketing led to concrete sales results for numerous Microsoft marketing initiatives, including agency holding company partnerships;
- Working with GoDaddy since 2013, Duerr helped craft its IPO communications, evolve the value proposition to very small businesses, and improve the company’s reputation with woman in technology.
Said Duerr, “Why do I want to be CMO at Rocket Fuel? Because the ‘tech’ in ad tech has been overhyped. Most companies in this category look to marketing to make automation sound like it’s actually robust technology. But Rocket Fuel, far and away, is sitting on the industry’s best tech and needs to bring it to market with more clarity and consistency. This is a great problem to have.” Continued Duerr, “Being able to drive predictable demand by aligning the four wheels of a high-performing go-to-market capability — product, marketing, sales, and services — and delivering that experience to customers is what I’m here to achieve.”
“I’ve worked with Eric since the early 2000s at Microsoft and Yahoo!, and now at GoDaddy,” said Blake Irving, CEO of GoDaddy. “At every stage of this journey, he has helped galvanize our strategic thinking and communicate our vision to our customers, partners, and investors.”
To further strengthen Rocket Fuel’s direct-to-marketer sales capabilities, the company also today announced it has hired Kevin Ferguson as vice president of Enterprise Sales. Ferguson is a seasoned sales executive with 20 years of direct sales, management, and SaaS and marketing technology experience. He has an outstanding track record growing both early-stage and mature companies, including his tenure at Eloqua in the lead up to its acquisition by Oracle. Ferguson has successfully sold into major brands such as Symantec, DISH and DirecTV.
“Rocket Fuel needs to be crystal clear—and tenacious—in articulating the distinct value of our Moment Scoring technology, ” said Randy Wootton, CEO of Rocket Fuel. “Bringing on Eric and Kevin is a crucial step for us to build the full-stack marketing and sales organization we need to become a company that sells software and services, in addition to media. I believe we now have the go-to-market muscle to unlock Rocket Fuel’s incredible value.”