RF|Binder (www.rfbinder.com/), a full-service public relations and marketing communications agency based in New York, announced that Linda Perry-Lube has joined the agency as Chief Digital Officer. Perry-Lube, an experienced digital strategist who previously served as the first-ever Chief Digital Officer for the American Museum of Natural History, will lead RF|Binder's Digital Strategy Group.
Perry-Lube will build on the success of RF|Binder's digital marketing campaigns and strategy across the agency, leading the agency's award-wining Digital Strategy Group. RF|Binder created the Digital Strategy Group in 2010 to deepen the implementation of best practices in emerging media for the firm's clients. As Chief Digital Officer, Perry-Lube will create breakthrough experiences for clients, and further develop a culture of digital expertise that spreads across the agency.
"RF|Binder has a great track record of creating innovative, meaningful digital strategies across industries and clients," said Perry-Lube. "I'm excited to join an agency that clearly understands the impact of digital marketing and embraces it as an essential component of all successful communications campaigns."
"Our Digital Strategy Group is one reason we stand out from our competition. This team has built a culture of expertise and excitement that spans the agency," said Amy Binder, CEO of RF|Binder. "We're thrilled to welcome Linda to RF|Binder to lead this team. She has the vast experience, creative thinking and digital-savvy that will help us continue to deliver for our clients."