Resound Marketing announced it has been selected as the 2016 agency of record for Palo Alto Software, a leader in small business planning and financial management software, makers of LivePlan, a cloud-based SaaS solution. The announcement follows a successful PR initiative by Resound for Palo Alto Software that kicked off in late summer 2015. Palo Alto Software joins Resound’s roster of tech-driven business-to-business clients.
As agency of record, Resound will apply its signature style of PR storytelling to elevate awareness of Palo Alto Software and its offerings, through customer success stories, product pitches, and thematic storylines centered on best practices and thought leadership. A major component of the program will also be to amplify the executive profile of business planning and management expert Sabrina Parsons, CEO of Palo Alto Software.
“Palo Alto Software is maintaining a strong trajectory of growth, especially as businesses steadily adopt LivePlan as an everyday business management tool to boost their success. As a result, it’s critical for us to find the right agency to position us to relevant audiences looking for business planning and forecasting made simple,” said Parsons. “Resound was the perfect fit, with a background spanning business applications and SMB services, as well as driving vertical industry penetration. What’s more, the team has already put that experience to work for us, delivering results right out of the gate.”
“While Palo Alto Software is a mature business with a legacy of success, the company continues to innovate its business model and offerings, evident by steady user growth of LivePlan since its introduction,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “Our mission is to position Sabrina and the company as a helpful resource as much to the press as to small business owners, sharing her proven expertise and showcasing the power of Palo Alto Software’s solutions as broadly and as often as we can.”