Red Lorry Yellow Lorry, global technology PR specialist, has been appointed by network security leader Tufin as its North American PR agency of record. Tufin specializes in helping enterprises manage and secure their IT networks via network security policy orchestration. The addition of Tufin builds on Red Lorry Yellow Lorry’s cybersecurity practice in Boston.
“Tufin’s relationship with the lorries began several years ago with a UK-focused program. We were impressed by the team’s deep knowledge of and insight into the cybersecurity landscape and how quickly they understood and our value proposition to our key target audiences,” said Julie Shafiki, vice president of marketing at Tufin. “The lorries are a genuine business partner for Tufin. We’re confident that their integrated approach to public relations and focus on quality and relevant content to drive engagement and sales leads will support our ambitious growth plans.”
Rob Ettridge, partner at Red Lorry Yellow Lorry, added: “Our team in Boston is made up of seasoned cybersecurity specialists who have a passion for helping clients grow their presence in such a dynamic market landscape. Trusted by the world’s leading organizations to manage changes and orchestrate their security policies, the solutions Tufin offers streamline and simplify essential business processes for their customers. In an age where cybersecurity is right at the top of the news agenda, we’re looking forward to telling Tufin’s integral role in this ever-evolving story.”