Raleigh Kung has joined Burns360 as Digital Marketing Manager. Kung will lead all digital marketing strategies and services offered by Burns360, and will play a key role in aligning search engine optimization (SEO) with the agency’s ongoing communication campaigns. With more than five years of digital marketing experience, Kung has launched, managed, and promoted global websites, and is also a specialist in inbound marketing, project management and online analytics.
“Today, communicators must rely on multiple channels to reach targeted audiences with news and information about their companies and brands,” said Michael Burns, president and founder of Burns360. “Raleigh will help our clients optimize their marketing by combining SEO strategies and best digital practices with our ongoing communication initiatives.
Prior to joining Burns360, Kung served as webmaster for a global, full-service provider for live events. Among his achievements, Kung completed a lead optimization of the corporate website applying best practices for site design, SEO tactics and content placement, which resulted in $2 million in website-exclusive attributable revenue. He also expanded the website’s reach by integrating the North American, European and Middle Eastern regions into a single global, unified site including multi-language and analytics support.
Kung is a recipient of EXPO magazine’s Rising Star Award, which recognizes individuals aged 30 and under who have had a major impact in the global trade show and events industry.