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Rackspace Taps Jellyfish U.S. as Digital Agency of Record

Digital marketing agency Jellyfish announced that it has been named Digital Agency of Record by Rackspace, a top managed cloud company. The engagement followed a competitive pitch process.

Effective immediately, Jellyfish will work with Rackspace to drive results for each of its business units and improve revenue growth and profitability in North American and UK markets through digital strategy, audience and media planning, pay-per-click (PPC), search engine optimization (SEO), social media, analytics, conversion rate optimization (CRO), creative and development solutions.

Rackspace helps businesses tap the power of cloud computing without the complexity and cost of managing it all on their own. The company serves customers in 150 countries, including more than half of the Fortune 100.

“The cloud hosting category has seen significant change over the past few years,” says Jim Hamilton, managing director, Head of U.S. Agency at Jellyfish. “Rackspace is making bold moves to lead the category and is looking to Jellyfish to help take them to the next level in digital marketing innovation.  We are looking forward to a very successful partnership.”

Bryan Law, vice president, eCommerce & Digital Marketing at Rackspace, says, “We were looking for a digital marketing partner who is going to push us, and Jellyfish’s approach has been to do exactly that.”

Jellyfish’s digital marketing strategy and execution are anchored by a fundamental belief in transparency, as well as a commitment to extensive training that ensures both innovation and expertise. As a certified Google marketing partner, these core values position Jellyfish at the forefront of the industry.

“Our collaboration with Rackspace will leverage our strong relationship with Google and align Rackspace’s digital activities with its growth strategy,” says Kevin Buerger, EVP managing director of Jellyfish.

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