PSA: Rutgers Develops New PR Certification Program for Early-Career PR Pros

With the job growth of PR managers forecasted to grow 16 percent by 2020, Rutgers University understands that today’s working professionals are looking for new ways to demonstrate their value as they seek promotions or outside opportunities.

Rutgers’ new online Public Relations Certificate is designed for early career communications and PR professionals looking to gain crucial knowledge, skills and leadership that can advance them to the next level. Offered by Rutgers School of Communication and Information (SC&I) Professional Development Studies, the certificate program will be taught this fall by PR industry experts and Rutgers faculty.

“We are extremely pleased to offer this new, targeted program designed to advance the careers of public relations professionals,” said Claire McInerney, Ph.D., acting dean at SC&I, “Through this program, Rutgers faculty and PR industry experts can also assist businesses in need of highly effective training for their PR and communication teams.”

Offered online, the six-month program curriculum allows public relations and communications professionals, career changers and job seekers to hone their knowledge of developing comprehensive strategic PR plans; create an integrated approach to public relations that includes branding and social media; measure public relations campaigns to demonstrate value; manage crisis communications; and become an effective leader and spokesperson.

The curriculum is designed for immediate practical application in the work place. It includes two required courses and five electives. Each course is one-month long and offered online, allowing for completion in six months.

The PR Certificate Program launches in September with a kickoff event that includes a keynote, “The State of the Industry,” by Mark Beal, managing partner at Taylor. It also includes the required “Ethics in Public Relations” workshop, which will be led by Richard Martin, former AT&T EVP of PR and brand management.

PR Biz Update PR Agency News PR People Marketing Trends
Asian Americans influence, Betty Lo, cultural influence, cultural nuances, diverse ethnicities, economic influence, growth strategies, IW Group, Marketing, Marketing strategy, multicultural community, Nielsen report, Nita Song, Pr, Public relations
Understanding Market Segments: Asian Americans Flex Consumer Influence Across Regions, Nielsen Study Finds

Asian Americans’ impact and influence are shifting and growing, according to...

Angus Reid Forum, Centennial College, CivicAction, health and wellness, Marketing, Millennial stress, millennial workforce, Pr, Public relations, student initiative, Up All Night, Workplace Champions Council, workplace mental health
Employers, Wake Up: Millennials Are Stressed and It's Keeping Them Up All Night, New Academic Study Reveals

Millennials who are currently entering or adjusting to the workforce are...

A.T. Kearney, apparel brands, apparel retailers, consumer connection, cross-generational marketing, Hana Ben-Shabat, Helen Rhim, innovative retail strategies, Marketing, Marshal Cohen, Millennials targeting, Pr, Public relations, purchasing power, The NPD Group
Beyond Millennials: Study Points Retail PR Toward New Ways to Connect with Different Customer Segments

Retailers and Apparel Brands Should Target Customers on Multiple Dimensions With...

Thought Leaders On Deadline
Jo Trizila (1)
Not the Vacation I Planned: Tragedy Transitions Vacationing PR Pro Into Media Relations Juggernaut

By Jo Trizila, President and CEO, TrizCom PR and Pitch PR...

B2B communications, content creation, content curation, Content marketing, content marketing effectiveness, content message, content repurposing, global content, IBA International, Marketing, Pr, Public relations, Simon Woolley
Content Across Continents: Maximizing the Reach of Your B2B Communications

By Simon Woolley, Engagement Specialist, IBA International Here’s the content conundrum...

Dmitry Dragilev, effective pitching, getting press, JustReachOut, Marketing, Media Relations, pitching insights, pitching journalists, Pr, PR team, PR tips for startups, Public relations, startup PR
PR Tips for Startups: 7-Step Proven System to Get Press

By Dmitry Dragilev, Founder, JustReachOut Having worked in the PR industry...