Front Row Marketing Services, a sports and entertainment marketing firm, announced that its sponsorship evaluation division Front Row Analytics will be evaluating the sponsorships and advertisements of Super Bowl XLVII in real time and delivering results exclusively on its Twitter account @FRAnalytics.
"The amount of money that is spent in sports marketing, specifically in and around the Super Bowl is paramount to getting the message out for corporate partners showing their key alignment strategy with America’s premier sporting event," said Eric Smallwood, Senior Vice President, Front Row Marketing Services. "The branding values that Super Bowl partners receive, can in some cases, provide more branding exposure than they will receive the rest of the year."
Front Row’s analysis will include all on-site, television, and social media exposure received by NFL and Superdome partners as well as the much anticipated broadcast advertisers. A sampling of values that will be analyzed include:
- Mercedes-Benz Superdome Naming Rights and in-stadium partners
- NFL Experience On-Site Partners (which includes Bridgestone, Doritos, Verizon, and Pepsi)
- Advertisers commercials aired on CBS-TV during broadcast
- Product Integration within commercials
This year’s sponsorship analysis efforts follow last year’s first ever 24 hours of "tweet-to-tweet" Super Bowl XLVI coverage in Indianapolis. Front Row Analytics has also previously analyzed media values in past years related to Host Stadium Naming Rights, Super Bowl Halftime Shows, NFL Experience and On-Site Corporate Partners.
Follow Front Row Analytics on twitter through @franalytics and look for hashtag #SuperBowl24hours starting at 6pm February 2, 2013 and lasting through the end of the game.