PRSA Leaders Tackle APR Controversy in Pre-Conference Leadership Assembly Vote: Amendment to Expand Leadership Qualifications Beyond the APR was Handily Defeated

At the PRSA Leadership Assembly‘s meeting prior to the start of the Association’s 2010 Conference, the bylaws amendment to expand minimum requirements for board service from solely accredited APR members to also include leadership experience in PRSA or tenure in the profession, was defeated, 104 in favor, 172 opposed. The APR remains a mandatory eligibility requirement for PRSA board service. “[Saturday’s] vote to retain the APR accreditation requirement for PRSA board positions demonstrates our members’ commitment to the continued excellence and strategic value of public relations,” said Gary McCormick, APR, 2010 PRSA chair and CEO.

“It was encouraging to see such an inspired, passionate and collegial discussion around the direction the Society will take with its leadership and strategic positioning over the next two years,” McCormick added.

The annual State of the Society report was given via a joint presentation by McCormick, Rosanna M. Fiske, APR, chair-elect of PRSA and William M. Murray, CAE, PRSA president and CEO. The primary focus of the presentation — “PRSA 2010: On Course for the Future” — was on enhancing the fundamental goals of the Society, which include: Advocacy, The Business Case, Communities, Diversity and Education.

“This year’s Assembly was another example of how professionals come together and help a large, member-focused organization, such as PRSA, grow, prosper and enhance its value to its members and the business community,” said Fiske. “With all of the exciting and valuable initiatives the Society is currently undertaking, including “The Business Case for Public Relations,” and our enhanced advocacy and diversity programs, I’m confident PRSA will continue to grow, both in our membership and in advocating on behalf of the profession.”

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Data Integration on the Mechanism of Metal Gears in the design of information related to business technology
Data Integration Challenge: The Real Barriers and Opportunities Presented by the Industrial Internet of Things

Data intelligence platform developer Bit Stew Systems recently released the findings...

Group of young business people in smart casual wear looking bored while sitting together at the table and looking away
The Failure of Corporate Meeting Culture: New Report Highlights the Key Reasons, Costs and Employee Impact

Corporate meetings are ineffective for three key reasons—insufficient preparation, outdated conference...

Billie Jean King Leadership Initiative, business transformation, Deloitte, Marketing, Millennial Majority, millennial workforce, Millennials in leadership roles, Pr, Public relations, purpose-driven culture, workforce majority, workplace culture
A New Era Begins: The Millennial Majority Has Arrived—They're Moving into Leadership & Driving Transformation

Gen Y’s’ Purpose-Driven Work Ethic Is Changing the Way Business Gets...

Thought Leaders On Deadline
client relationships, communications messaging, communications relationships, Gotham PR, internal relationships, Lindsay Cosner, Marketing, Pr, PR ingenuity, Public relations, startup communications
The Two Pillars of Successful Startup Communications

By Lindsay Cosner, Account Supervisor, Gotham PR One might say we...

business pain points, campaign budget, client differentiation, client relationships, Marketing, MediaMiser, Pr, PR client, PR process, PR pros, project budget, project deadlines, Public relations, Target audience, Whitney Zelmer
8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter You’ve reached...

ginny-brocker
Navigating the Polarizing World of Influencer Marketing

By Ginny Brocker, PR and Social Media Account Manager, Hiebing Influencer...