PRSA Leaders Tackle APR Controversy in Pre-Conference Leadership Assembly Vote: Amendment to Expand Leadership Qualifications Beyond the APR was Handily Defeated

At the PRSA Leadership Assembly‘s meeting prior to the start of the Association’s 2010 Conference, the bylaws amendment to expand minimum requirements for board service from solely accredited APR members to also include leadership experience in PRSA or tenure in the profession, was defeated, 104 in favor, 172 opposed. The APR remains a mandatory eligibility requirement for PRSA board service. “[Saturday’s] vote to retain the APR accreditation requirement for PRSA board positions demonstrates our members’ commitment to the continued excellence and strategic value of public relations,” said Gary McCormick, APR, 2010 PRSA chair and CEO.

“It was encouraging to see such an inspired, passionate and collegial discussion around the direction the Society will take with its leadership and strategic positioning over the next two years,” McCormick added.

The annual State of the Society report was given via a joint presentation by McCormick, Rosanna M. Fiske, APR, chair-elect of PRSA and William M. Murray, CAE, PRSA president and CEO. The primary focus of the presentation — “PRSA 2010: On Course for the Future” — was on enhancing the fundamental goals of the Society, which include: Advocacy, The Business Case, Communities, Diversity and Education.

“This year’s Assembly was another example of how professionals come together and help a large, member-focused organization, such as PRSA, grow, prosper and enhance its value to its members and the business community,” said Fiske. “With all of the exciting and valuable initiatives the Society is currently undertaking, including “The Business Case for Public Relations,” and our enhanced advocacy and diversity programs, I’m confident PRSA will continue to grow, both in our membership and in advocating on behalf of the profession.”

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
business strategy, Attract, Convert, Retain
New Insights on Customer Renewal Messaging: Research Points to Two Critical Tactics That Marketers Must Master

New research from messaging content and skills training firm Corporate Visions...

frightened worker under a feet of a huge businessman
Workplace Communication and Diplomacy: New Study Pinpoints the Skills Workers Say Managers Need to Improve Most

Strong communication skills are necessary at every career stage, and especially...

Nordstrom store
Fashion PR: Thanks to Top-Shelf Customer Service, Nordstrom Is the Nation’s Favorite Fashion Retailer

90% of Customers Who Were Assisted by a Sales Associate Bought...

Thought Leaders On Deadline
Heather Caufield
“Up to My Eyeballs in Trump”—4 Media Relations Tips in the Era of the New President

By Heather Caufield, Manager, Client Services, CooperKatz & Co. The inauguration...

Mark Simon
PR Best Practices: 5 Ways to Communicate Smarter in 2017

By Mark Simon, Managing Director of North American and Toluna Digital,...

Steve Beale
Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One—or Pointing a New One Out

By Steve Beale, Daily ‘Dog Media News Editor and Inside Health Media Editor...

<-- Google Analytics -->