The Public Relations Society of America (www.prsa.org) has announced the national rollout of an MBA-Level Strategic Communications Course, while issuing a call-to-action for B-schools to add strategic communications and reputation management course work to their curricula. Building upon last year’s successful pilot program at five leading business schools, including the Tuck School of Business at Dartmouth and the Kellogg School of Management at Northwestern University, PRSA announced three launch schools that will offer the course during the 2014–2015 academic year.
The launch schools include Syracuse University, which will offer the course via an innovative partnership between the S.I. Newhouse School of Public Communications and the Whitman School of Management, Fisher College of Business at Ohio State University and Opus College of Business at University of St. Thomas. These schools will offer the PRSA-designed reputation management coursework as part of their MBA curricula.
“We are not only thrilled that these three launch schools have agreed to offer our course, but that this program is flourishing and growing,” said PRSA Chair and CEO Mickey G. Nall, APR, and managing director, Ogilvy PR, Atlanta. “Communications is a vital part of any successful business; learning effective communications skills and strategies will benefit MBA students greatly in their future careers.”
PRSA encourages business schools across the country to integrate the MBA-Level Strategic Communications Course into its regular course offerings to students. The course offers strategic and communications management instruction to students in an effort to help them better understand the importance and value of these skills as they pertain to business.
Schools interested in the course can obtain information through the PRSA website at www.prsa.org/learning/mba/#.UjiDPaPD_IU.