PRSA Announces National Rollout of MBA-Level Strategic Communications Course

The Public Relations Society of America (www.prsa.org) has announced the national rollout of an MBA-Level Strategic Communications Course, while issuing a call-to-action for B-schools to add strategic communications and reputation management course work to their curricula. Building upon last year’s successful pilot program at five leading business schools, including the Tuck School of Business at Dartmouth and the Kellogg School of Management at Northwestern University, PRSA announced three launch schools that will offer the course during the 2014–2015 academic year.

The launch schools include Syracuse University, which will offer the course via an innovative partnership between the S.I. Newhouse School of Public Communications and the Whitman School of Management, Fisher College of Business at Ohio State University and Opus College of Business at University of St. Thomas. These schools will offer the PRSA-designed reputation management coursework as part of their MBA curricula.

“We are not only thrilled that these three launch schools have agreed to offer our course, but that this program is flourishing and growing,” said PRSA Chair and CEO Mickey G. Nall, APR, and managing director, Ogilvy PR, Atlanta. “Communications is a vital part of any successful business; learning effective communications skills and strategies will benefit MBA students greatly in their future careers.”

PRSA encourages business schools across the country to integrate the MBA-Level Strategic Communications Course into its regular course offerings to students. The course offers strategic and communications management instruction to students in an effort to help them better understand the importance and value of these skills as they pertain to business.

Schools interested in the course can obtain information through the PRSA website at www.prsa.org/learning/mba/#.UjiDPaPD_IU

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, brand promotions, Carles Bonfill, consumer participation, Easypromos, Marketing, online sweepstakes, photo contest, Pr, promotional prizes, Public relations, social media promotions, thinking beyond the brand
Thinking Beyond the Brand: New Study Reveals 93% of Respondents Say Prizes Are Important Factors in Brand Engagement

Social media promotions firm Easypromos this week announced the results of...

Bitglass, bring-your-own device, BYOD, BYOD risk-control measures, BYOD security, data leakage, data protection, device encryption, Marketing, Nat Kausik, Pr, Public relations, sensitive corporate information
Embracing BYOD: Initiative Is Supported in More Than 70% of Companies That Are Driven by Need for Increased Productivity

Data protection firm Bitglass this week released the results of its...

connected devices, consumer behavior, consumer data, Marketing, marketing challenge, Omnichannel outreach, Pr, PR challenge, programmatic marketing, Public relations, Robert Jones, Rocket Fuel, targeted ads, targeting consumers
Connected Device Ownership Presents a New Challenge for PR and Marketing Pros—Engaging Targets On the Right Device

Consumers Are Now More Willing to Trade Data for More Targeted...

Thought Leaders On Deadline
Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...

Bulldog Awards, Bulldog Reporter, Cause marketing, Marketing, MediaMiser, not-for-profit communicators, Pr, PR awards, Public relations, reaching influencers, story-sharing tips, Whitney Zelmer
6 Story-Sharing Tips for Not-for-Profit Communicators

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter Today’s not-for-profit...

2016 candidates, behavioral science, Courtney Lukitsch, Gotham PR, Marketing, Pr, PR industry, PR pros, PR science, PR trends, psychographics, Public opinion, Public relations, science research
PR, Science and Politics: How Psychographics Impact Public Relations

By Courtney Lukitsch, Founder and Principal, Gotham PR With current and...