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Privacy PR: Majority of Americans Think It Should Be a Human Right to Be Able to Delete or Remove Personal Information Online

Password Privacy Log in Sucurity Lock Guard ConceptMany Americans have given away their personal information to companies online, including their phone number, address, email address and/or birth date—and have ended up regretting doing so. According to new research, 37% said they wish they had not knowingly shared their telephone number with an organization or company online. Among those who had knowingly shared personal information they wished they had not, more than half (52%) said they would request for their telephone number to be removed, 41% would request removal of their address and 20% said they would request to remove photos of themselves if there was an option to do so.

Citizens in the European Union have this “Right to Be Forgotten” when it comes to online privacy—and according to a new TRUSTe study, most Americans think they should have that right, as well. A ruling in May 2014 allows EU citizens to request that search engines remove links to personal information where the information is “inaccurate, inadequate, irrelevant or excessive.” Since the ruling, many have debated whether individuals should have the ability to edit their online identities to protect their personal privacy, specifically if the information is believed to be irrelevant. The “right to be forgotten” has to be balanced against other rights such as freedom of expression and the media leading to time-consuming case-by-case assessments.

The new online study, conducted by Ipsos on behalf of TRUSTe, finds that 69% of online Americans agree that the ‘”right to be forgotten”* should be a human right, while 29% think it allows for censorship. Only 16% think the “right to be forgotten” is not practical.

According to the survey, 71% of online Americans support people living in the United Kingdom and wider European Union having the ‘right to be forgotten,’ and 77% believe it helps individuals enhance the protection of their personal data. However, awareness of the ruling in the U.S. is surprisingly low as only 26% of Americans were aware that people living in the United Kingdom and the European Union had this right.

Russia also recently signed a ‘right to be forgotten’ bill into law, and many are now anticipating where will be next and if the U.S. will follow suit. Many U.S. states are already heading in a similar direction as the controversial “erase button” law has been in effect in California since May 2015, with similar legislations in process in New Jersey and Illinois. This law requires that websites allow people under the age of 18 to remove their own postings on that website, and clearly explain how to do so. This could signify the beginning of an important trend in moving towards the right to be forgotten and putting more users in control of their online identities.

“Our research shows that Americans believe they should have the right to greater control of their online identities,” said Chris Babel, CEO of TRUSTe, in a news release. “The ‘Right to be Forgotten’ ruling brings up an interesting debate between having the right to personal privacy and the right to access accurate and comprehensive information online. Perhaps most significantly, the law presents challenges for Internet publishers and search engines who have the difficult job of allocating resources to support the large number of incoming requests from EU citizens.”

The research was conducted by Ipsos using an online survey among a representative quota sample of 1,000 adults aged 18-75 in the US between November 28 and December 5 2014. Among these, 619 reported they had knowingly shared information that they wished they had not shared. Quotas were set by age, gender, region and working status and survey data weighted to known population proportions at the analysis stage.

*Respondents were presented with an explanation of the ‘Right to be Forgotten’ which detailed how people ‘living in the UK and wider European Union have the right, under certain conditions, to ask searching engines to remove links with personal information about them.’

Source: PR Newswire; edited by Richard Carufel

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