As Privacy and Security Concerns Escalate, Facebook Opts for More Transparency: Social Giant Announces That It Will Provide Users With More Information About the Data It Collects About Them — But Critics Say It's Not Enough

In an effort to address concerns about the personal information it collects on its users, Facebook said this week that it would provide any user with more information about the data it tracks and stores. In a posting on its privacy blog, Facebook said the expanded archive feature would be introduced gradually to its 845 million monthly active users. It goes beyond the first archive made available in 2010, which has been criticized as incomplete by privacy advocates and regulators in Europe. Facebook, which is preparing for an initial public stock offering in the coming weeks, has been trying to accommodate government officials in Europe, where privacy laws are more stringent than in the U.S. The social giant’s data collection practices have tested the boundaries of Europe’s privacy laws. Last December, the Irish Data Protection Commission reached an agreement with Facebook, which runs its international businesses from offices in Dublin, to provide more information to its users and amend its data protection practices. "We took up their recommendation to make more data available to Facebook users through this expanded functionality," the company said in a statement, the NY Times reports. But Max Schrems, the German law student who filed the complaint leading to the agreement with the Irish authorities, criticized Facebook’s latest offer as insufficient. "We welcome that Facebook users are now getting more access to their data, but Facebook is still not in line with the European Data Protection Law," said Schrems, a student at the University of Vienna. "With the changes, Facebook will only offer access to 39 data categories, while it is holding at least 84 such data categories about every user," he added, the Times reports. In 2011, Schrems requested his own data from Facebook and received files with information in 57 categories. The disclosure, Schrems said, showed that Facebook was keeping information he had previously deleted from the website, and was also storing information on his whereabouts, gleaned from his computer’s IP address.

In Europe, 40,000 Facebook users have already requested a full copy of the data that the site has compiled on each of them, straining the company’s ability to respond. Under European privacy law, the company must comply with the requests within 40 days, the NY Times reports.

Facebook’s data collection practices are being scrutinized in Brussels as European Union policy makers deliberate on changes to the European Data Protection Directive, which was last revised in 1995. The commissioner responsible for the update, Viviane Reding, has cited Facebook’s data collection practices in pushing for a requirement that online businesses delete all information held on individuals at the user’s request, reports Times writer Kevin J. O’Brien.

PR Biz Update PR Agency News PR People Marketing Trends
Brand engagement, brand promotions, Carles Bonfill, consumer participation, Easypromos, Marketing, online sweepstakes, photo contest, Pr, promotional prizes, Public relations, social media promotions, thinking beyond the brand
Thinking Beyond the Brand: New Study Reveals 93% of Respondents Say Prizes Are Important Factors in Brand Engagement

Social media promotions firm Easypromos this week announced the results of...

Bitglass, bring-your-own device, BYOD, BYOD risk-control measures, BYOD security, data leakage, data protection, device encryption, Marketing, Nat Kausik, Pr, Public relations, sensitive corporate information
Embracing BYOD: Initiative Is Supported in More Than 70% of Companies That Are Driven by Need for Increased Productivity

Data protection firm Bitglass this week released the results of its...

connected devices, consumer behavior, consumer data, Marketing, marketing challenge, Omnichannel outreach, Pr, PR challenge, programmatic marketing, Public relations, Robert Jones, Rocket Fuel, targeted ads, targeting consumers
Connected Device Ownership Presents a New Challenge for PR and Marketing Pros—Engaging Targets On the Right Device

Consumers Are Now More Willing to Trade Data for More Targeted...

Thought Leaders On Deadline
Anurag Gupta, content competitors, Content marketing, content planning, content promotion, content relevance, Marketing, Marketing plan, online marketer, Pr, Public relations, Target audience, WeblinkIndia.net
Follow This Foolproof Plan for Quick Content Marketing Success

By Anurag Gupta, Content Team Leader, WeblinkIndia.net Let’s face it—just about...

Bulldog Awards, Bulldog Reporter, Cause marketing, Marketing, MediaMiser, not-for-profit communicators, Pr, PR awards, Public relations, reaching influencers, story-sharing tips, Whitney Zelmer
6 Story-Sharing Tips for Not-for-Profit Communicators

By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter Today’s not-for-profit...

2016 candidates, behavioral science, Courtney Lukitsch, Gotham PR, Marketing, Pr, PR industry, PR pros, PR science, PR trends, psychographics, Public opinion, Public relations, science research
PR, Science and Politics: How Psychographics Impact Public Relations

By Courtney Lukitsch, Founder and Principal, Gotham PR With current and...