PR Tools: PR Newswire and Shutterstock Launch Access to Images to Enhance Engagement with Brand Messages

PR and marketing professionals know that visuals enhance communications campaigns and increase visibility—something a thousand extra words might not achieve alone. According to 2015 PR Newswire analysis, press releases with images increase the visibility of organizations’ content.

To make it easier for communicators to include images with their press releases, PR Newswire has partnered with Shutterstock, a global provider of digital imagery, to provide customers with access to its library and distribute high-quality, licensed photos.

Bottom of Form

“Data shows that there is direct correlation between successful content engagement and the use of imagery in brand messaging,” said Janet Giesen, Senior Director of Business Development and Strategic Partnerships at Shutterstock. “This partnership with PR Newswire will allow communication professionals to access a vast collection of high-quality imagery to help elevate their customers’ communications and attract the attention they deserve.”

PR Newswire has integrated Shutterstock’s image library directly into its Online Member Center, making it simple for customers to add engaging images to their press releases. With this integration, PR Newswire is introducing recommendation technology that suggests Shutterstock images based on keywords detected in press release content, making the process of finding the perfect photo faster and easier.

Key features include:

  • Access to Shutterstock’s ever-growing collection of over 80 million images;
  • Ability to save multimedia assets for use with future press releases;
  • Use of PR Newswire’s recommendation tool that allows users to select from suggested Shutterstock images based on keywords in press release text; and
  • Shutterstock images are available for use at no cost to PR Newswire members with the purchase of any current photo distribution option.

“Our customers know that multimedia increases the visibility of their content, but don’t always have an image available,” stated Jason Edelboim, Senior Vice President of Global Product at PR Newswire. “Our partnership with Shutterstock makes it easier for PR and marketing professionals to find high-quality photos on-demand to enhance their campaigns and drive discovery of and engagement with their messages.”

Download PR Newswire’s free white paper Setting the Record Straight: Press Releases that Stand Out in the Digital Age to learn how to leverage your content to create engagement, yield revenue, and get your message heard.

We've updated our Privacy Policy. Read the updated policy →

PR Biz Update PR Agency News PR People Marketing Trends
Closeup portrait confused young woman with glasses having trouble seeing cell phone has vision problems. Bad text message. Negative human emotion facial expression perception. Confusing technology
Are Commercials Taking the Social Out of Social Video? Over Half of Users Are Turned Off When Faced with Interruptive Ads

Digital advertising spending is expected to overtake TV in 2017, and...

Business team member goofing off
New Study Reveals That Only 53% of American Employees Feel Appreciated at Work—Are Poor Recognition Programs to Blame?

Employee recognition firm AttaCoin recently released the results of a new...

Man using mobile payments online shopping and icon customer network connection on screen, m-banking and omni channel, all on mobile screen are design up
For Today’s Brands, Mobile is Do or Die: Study Reveals the Surprising Ways Consumers Use Their Devices

New Research Explores Mobile Consumers’ Expectations for the Future From device...

Thought Leaders On Deadline
Pat Reilly
Hiding in Plain Sight: The Genius of eBay’s Diversity Report Release

By Pat Reilly, CEO, PR & Company As Diversity & Inclusion efforts...

Jim Newman
How an Effective Comms Strategy Can Help Combat Misunderstandings, False Statements and Even Downright Lies

By Jim Newman, Account Supervisor, KGBTexas Communications Some say we now...

Content Marketing
5 Lessons Content Marketers Can Learn from Traditional PR

By Charles Dearing, Freelance Writer/Blogger For many small business owners, mastering...