PR Tools: PR Newswire and Shutterstock Launch Access to Images to Enhance Engagement with Brand Messages

PR and marketing professionals know that visuals enhance communications campaigns and increase visibility—something a thousand extra words might not achieve alone. According to 2015 PR Newswire analysis, press releases with images increase the visibility of organizations’ content.

To make it easier for communicators to include images with their press releases, PR Newswire has partnered with Shutterstock, a global provider of digital imagery, to provide customers with access to its library and distribute high-quality, licensed photos.

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“Data shows that there is direct correlation between successful content engagement and the use of imagery in brand messaging,” said Janet Giesen, Senior Director of Business Development and Strategic Partnerships at Shutterstock. “This partnership with PR Newswire will allow communication professionals to access a vast collection of high-quality imagery to help elevate their customers’ communications and attract the attention they deserve.”

PR Newswire has integrated Shutterstock’s image library directly into its Online Member Center, making it simple for customers to add engaging images to their press releases. With this integration, PR Newswire is introducing recommendation technology that suggests Shutterstock images based on keywords detected in press release content, making the process of finding the perfect photo faster and easier.

Key features include:

  • Access to Shutterstock’s ever-growing collection of over 80 million images;
  • Ability to save multimedia assets for use with future press releases;
  • Use of PR Newswire’s recommendation tool that allows users to select from suggested Shutterstock images based on keywords in press release text; and
  • Shutterstock images are available for use at no cost to PR Newswire members with the purchase of any current photo distribution option.

“Our customers know that multimedia increases the visibility of their content, but don’t always have an image available,” stated Jason Edelboim, Senior Vice President of Global Product at PR Newswire. “Our partnership with Shutterstock makes it easier for PR and marketing professionals to find high-quality photos on-demand to enhance their campaigns and drive discovery of and engagement with their messages.”

Download PR Newswire’s free white paper Setting the Record Straight: Press Releases that Stand Out in the Digital Age to learn how to leverage your content to create engagement, yield revenue, and get your message heard.

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